Trulia Identifies State-by-State Seasonal Real Estate Search Peaks and Valleys

  Trulia Identifies State-by-State Seasonal Real Estate Search Peaks and
  Valleys

Bucking Typical Springtime Real Estate Season, Online Home Searches Highest in
           February in Florida and in August in Montana and Oregon

Business Wire

SAN FRANCISCO -- January 30, 2013

Trulia (NYSE: TRLA) today published the findings from the Trulia Real Estate
Search Report, which tracks and analyzes the online search behavior of U.S.
house hunters. Based on all home searches on Trulia from 2007 to 2012, this
study provides the inside scoop on the seasonal peaks and valleys in real
estate search activity across all 50 states. To see the seasonal pattern, we
used a seasonal adjustment model to strip out the upward trend in our search
traffic, to reveal whether a state’s search activity in each month is above or
below the annual average for that state.

Online House Hunting Hot in March and April, Cold in December

After the holidays, prospective homebuyers and renters typically begin or
renew their home search at the start of a new year. At the national level,
online real estate search activity picks up in January and reaches its peak in
March and April, after stripping out the upward trend from Trulia’s traffic
growth over time. Following a slight dip in May, a second peak occurs during
the summer months of June and July. As the year ends, home searches slow down,
hitting their lowest level in December.

Home Searches in Hawaii, Florida, Montana and Oregon Peak Off-Season

While most online home searches happening at the state level correspond with
typical seasonal patterns, local markets follow their own rhythms. For
example, in January, search activity in Hawaii and Florida is more than 10
percent above each state's annual average, but almost 10 percent below the
annual average in Maine. Meanwhile, summer is when searches peak in the South,
and a few states in the Northwest and Northeast. The last two states to peak
are Montana and Oregon in August. By October, every state is below its annual
average of search activity, and in December, every state is 10 percent or more
below its annual average.


When Online Real Estate Searches Peak
Month                        U.S. State
January                       Hawaii
February                      Florida
                              Arizona, California, Delaware, Georgia,
                              Idaho, Iowa, Kentucky, Maryland,
March                         Massachusetts, Michigan, Missouri,
                              Nebraska, Nevada, Ohio, Oklahoma,
                              Pennsylvania, Virginia, Washington
                              Colorado, Connecticut, District of Columbia,
                              Illinois, Indiana, Kansas,
April                         Minnesota, New York, North Dakota,
                              South Dakota, Utah, West Virginia,
                              Wisconsin
May                           *
June                          Mississippi
                              Alabama, Alaska, Arkansas, Louisiana,
                              Maine, New Hampshire, New Jersey,
July                          New Mexico, North Carolina, Rhode Island,
                              South Carolina, Tennessee, Texas,
                              Vermont, Wyoming
August                        Montana, Oregon
September                     *
October                       *
November                      *
December                      *
* Indicates that real estate search activity does not peak in any state during
this month.


PRE-APPROVED QUOTES

  *“Home-search activity swings with the seasons in every state. Buyers and
    sellers can use these ups and downs to their advantage,” says Jed Kolko,
    Trulia’s Chief Economist. “Sellers looking for the most buyers should list
    when real estate search traffic peaks. Buyers, however, should think about
    searching off-season, when there is less competition from other
    searchers.”
  *“Local weather patterns have a big impact on when people search for homes
    online. If it’s too cold or wet to check out open houses, people search
    less online,” says Jed Kolko, Trulia’s Chief Economist. “Search activity
    in warm-winter states, like Florida and Hawaii, peaks in January and
    February. But for most of the country, search traffic is highest in March
    or April, especially in regions where summer brings rain. In general,
    people search more online when it’s warm and dry outside.”

MULTIMEDIA

  *To view the full Real Estate Search Study, click here.
  *To view an interactive U.S. map illustrating the peaks and valleys of
    online real estate searches across the country, click here.

ABOUT TRULIA, INC.

Trulia(NYSE: TRLA) gives home buyers, sellers, owners and renters the inside
scoopon properties, places and real estateprofessionals. Trulia has unique
info on the areas people want to live that can't be found anywhere else: users
can learn about agents, neighborhoods, schools, crime, commute times and even
ask thelocal community questions.Real estate professionalsuse Trulia to
connect with millions of transaction-ready buyers and sellers each month via
our hyper local advertising services, social recommendations, and
top-ratedmobile real estate apps. Trulia is headquartered in downtown San
Francisco. Trulia is a registered trademark of Trulia, Inc.

Contact:

Trulia
Daisy Kong, 415-400-7391
pr@trulia.com
 
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