Special Delivery: Burt’s Bees Baby Introduces New eCommerce Site on Demandware

  Special Delivery: Burt’s Bees Baby Introduces New eCommerce Site on
  Demandware

   Organic baby brand establishes first direct-to-consumer digital channel
                        powered by Demandware Commerce

Business Wire

BURLINGTON, Mass. -- January 30, 2013

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today
announced that Burt’s Bees Baby, a specialty brand featuring natural, organic
products for babies and moms, has launched a new ecommerce site,
burtsbeesbaby.com, on the Demandware Commerce platform. The new site
represents the company’s first direct-to-consumer channel and will be followed
by a mobile site, also powered by Demandware, in the coming months.

Burt's Bees Baby, a specialty brand featuring natural, organic products for
babies and moms, has lau ...

Burt's Bees Baby, a specialty brand featuring natural, organic products for
babies and moms, has launched a new ecommerce site on the Demandware Commerce
platform. The new site represents the company's first direct-to-consumer
channel and will be followed by a mobile site, also powered by Demandware, in
the coming months. (Photo: Business Wire)

“Our goal is to become the number one organic baby brand in the world and our
new direct-to-consumer site is a major step toward making this a reality,”
said Michelle Visser, CEO of Burt’s Bees Baby. “With Demandware, we have a
robust commerce platform that enables us to execute our merchandising
strategies quickly and easily and will scale to support our company’s growth.
We’re confident that with Demandware we have found a true partner who is as
committed to our success as we are.”

Burt’s Bees Baby™ is a trademark of Burt’s Bees Licensing LLC, Inc., used
under the license Ayablu Incorporated. Burt’s Bees is a leading manufacturer
of earth-friendly, natural health and beauty care products. Burt’s Bees Baby
offers products of natural origin, whose manufacturing, packaging and
distribution adhere to the highest environmental standards. Items currently
include apparel, bath linens, gift sets and accessories with bedding to be
added this coming July. The retailer also has plans to expand across the baby,
home and lifestyle categories to include gear, play-time, furniture and
seasonal items.

The new site includes a soothing design and brand experience that is
distinctive, yet complementary to the parent brand. Features such as guided
search, a baby registry, ratings and reviews, a store locator and integration
with social media help consumers find and evaluate products quickly and
easily.

“Burt’s Bees Baby is built on the heritage of a very strong brand with a loyal
customer following. With Demandware, Burt’s Bees Baby has a platform that will
allow it to build distinct brand experiences for consumers and further elevate
its new specialty brand through digital channels. We look forward to
supporting the company’s growth as it executes upon its mission and strategy,”
said Jamus Driscoll, SVP of Marketing for Demandware.

Burt’s Bees Baby worked with Demandware LINK Solution Partner, WeDoCommerce on
the development and system integration of its new site. In addition, Burt’s
Bees Baby leveraged several pre-built integrations to third-party technologies
available through the Demandware LINK Technology Marketplace, including
PowerReviews for ratings and reviews and Bronto for email marketing.

About Demandware

Demandware is a leading provider of software-as-a-service (SaaS) ecommerce
solutions that enable companies to easily design, implement and manage their
own customized ecommerce sites, including websites, mobile applications and
other digital storefronts. Customers use our highly scalable and integrated
Demandware Commerce platform to more easily launch and manage multiple
ecommerce sites, initiate marketing campaigns more quickly, and improve
ecommerce traffic. For more information about Demandware, visit
www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

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Demandware is a registered trademark of Demandware, Inc.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130130005268/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50546895&lang=en

Contact:

Demandware, Inc.
Christine Major, 603-743-4534
Corporate Communications Manager
cmajor@demandware.com
 
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