Stipple Launches E-Commerce in the Facebook News Feed
Interactive Photos Unlock Massive Revenue Opportunities for Brands on
SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 -- Stipple, the leader
in image-based e-commerce and advertising, today announced the
ability to drive e-commerce directly from within the Facebook News
Feed. The introduction of e-commerce into the News Feed, which is
where Facebook's more than one billion users consume the majority of
their content, creates a massive new opportunity for brands to
efficiently drive revenue from their followers. This is the most
promising evolution to-date in unlocking the full potential of the
global social platform.
"Stipple has developed an innovative way for consumers to learn more
about products and for advertisers to drive traffic and sales from
within Facebook and other social channels," said Scott Allan, SVP
Global Marketing, Rakuten LinkShare Corporation. "Stipple represents
the continuous innovation within the Rakuten LinkShare Network and we
are thrilled to have them featured at the Rakuten LinkShare Symposium
San Francisco, where advertisers will be able to meet the Stipple
team in person to learn more about how to package up relevant product
videos, photos and updated pricing into a single post."
Stipple's unique technology enables brands to share an array of
interactive content from a single post. Examples of the interactive
content include "shop" buttons with real-time pricing and product
information, videos, photos and much more. For the first time,
brands' followers will be able to fully explore relevant and accurate
content without needing to click to another page or website, or
download an app.
Stipple is launching its Facebook integration with premier brands and
athletes including Sony Pictures, PEOPLE, Karmaloop and San Francisco
49er Chris Culliver (#29). Stipple works with leading merchants,
including Nordstrom, Nike, and L'Oreal, as well as more than 5,000
publisher website partners.
"The combination of a billion monthly active users, granular
targeting and now e-commerce with Stippled images makes Facebook even
more appealing for brands, and is a compelling reason for them to
continue acquiring followers," said Rey Flemings, founder and CEO,
This news follows Stipple's recent integration with Twitter, which
created in-stream, interactive and e-commerce opportunities with
Twitter's 200 million monthly active users.
Introductory pricing is free. To start using Stipple today and for
more information, please visit www.stipple.com.
Stipple is the global leader in image-based
advertising and e-commerce. More consumers see brand images on the
open web than on brand websites and through advertising combined.
Only Stipple accurately tags photos at enterprise scale and connects
images from third-party sites back to their original owners, enabling
real-time distribution of media and commerce through photos.
Publishing partners can also earn revenue through purchases made via
Stippled photos. Stipple's investors include Sands Capital, Kleiner
Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin
Timberlake, and other leading investors.
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