Going Beyond the Bowl - The Lay's brand Talks Canadian Flavour at Super Bowl XLVII

Going Beyond the Bowl - The Lay's brand Talks Canadian Flavour at Super Bowl 
The iconic Canadian brand teams up with comedic legend Martin Short in new ad! 
TORONTO, Jan. 30, 2013 /CNW/ - On Super Bowl Sunday, Canadians will be filling 
chip bowls with their favourite Lay's potato chip flavours - including 
Ketchup, Dill Pickle and Bar•B•Q - while they enjoy the show with family 
and friends. This year the Lay's brand is going beyond the bowl during the 
Super Bowl halftime show with a unique and fun new TV advertisement. In an 
exclusively Canadian commercial starring Martin Short, one of Canada's comedic 
legends, the brand is revealing an exciting Lay's contest for 2013. 
"The Lay's brand is always looking for new ways to engage with Canadians," 
says Susan Irving, director of marketing, PepsiCo Foods Canada. "The ad 
launching on Sunday will be the start of an exciting and new interactive 
program for Lay's chip lovers all across Canada. While we can't give away too 
many details yet, be sure to tune into the game and stick around for the Super 
Bowl's infamous halftime show!" 
In the ad, Martin Short is in his element, playing not only his funny self, 
but also a variety of humorous, quirky characters conceived by Martin and the 
Lay's team. 
"Martin Short has been an incredible partner throughout this process," says 
Irving. "His natural creativity and energy have fuelled an ad that we think 
will get Canadians thinking about flavour, and excited for what's coming for 
the Lay's brand in 2013." 
The Lay's Super Bowl TV commercial will premiere Sunday during the Super Bowl 
half time show. The spot will then hit airwaves nationally in the weeks 
About Lay's 
Lay's potato chips are Canada's favourite potato chip brand, leading the 
market share in all Canadian regions. Lay's is one of PepsiCo Canada's 
flagship brands. For more information, please visit www.lays.ca. 
About PepsiCo Canada 
PepsiCo's businesses in Canada are organized into two business units. 
PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks 
business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and 
Tropicana. For more information, please visit www.pepsico.ca. 
 Ray McIlroy Fleishman-Hillard ray.mcilroy@fleishman.ca  
Lindsey Gillard Fleishman-Hillard lindsey.gillard@fleishman.ca 416-645-3642 
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ST: Ontario
-0- Jan/30/2013 13:00 GMT
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