Ford Achieves All-Time High Hybrid Share and Toyota Slides, as Fusion Hybrid
Closes in on Another Sales Record
DEARBORN, Mich., Jan. 30, 2013
DEARBORN, Mich., Jan. 30, 2013 /PRNewswire/ --
oFord hybrid market share jumped nearly 9 percentage points from December
2011 to December 2012; Toyota's share of the hybrid vehicle segment
dropped 8 points
oFord Fusion Hybrid achieved all-time monthly sales record in December 2012
with 3,244 sales; Ford hybrids expected to deliver best January hybrid
sales month ever with a projected 5,500 units sold
oMore stylish and technology-laden Fusion Hybrid attracting younger buyers
compared to the outgoing model and Toyota Camry Hybrid
oNearly 70 percent of Fusion Hybrid sales are conquest sales, compared to
53 percent for Camry Hybrid
The 2013 Ford Fusion Hybrid is off to a fast start after achieving an all-time
sales record in December 2012, helping Ford to record hybrid sales and market
share, as Toyota lost nearly 8 points of share in the segment.
Ford's launch of the new C-MAX hybrids and Fusion Hybrid this past fall led
the company to deliver record-setting hybrid sales in December, resulting in a
9 percent market share gain to 16 percent. In the same period Toyota's share
of the hybrid vehicle segment fell 8 points, from 68 percent to 60 percent.
Ford sold more hybrids in the fourth quarter of 2012 than in any other
three-month period in the company's entire history with 19,554 units sold,
besting its own previous hybrid vehicle sales record by more than 193 percent.
An all-time record of 3,244 Fusion Hybrids were sold in December, compared to
the previous mark of 3,010 in August 2010. The car is expected to achieve
record January sales when results are announced Feb. 4. Nearly 70 percent of
new Fusion Hybrid owners are new to the Ford brand, while Toyota's conquest
rate for its Camry Hybrid is only 53 percent.
"We're bringing new hybrid buyers into the market, many of whom wouldn't be
considered traditional hybrid buyers," said Amy Marentic, marketing manager,
Global Small and Medium Cars. "There's a sense hybrid buyers represent a
pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but
the car also puts some excitement into the segment through design; it shows
hybrids can have beautiful and sophisticated styling. This, in turn, means
Not only are most buyers new to the Ford brand, early data suggest Fusion
Hybrid is appealing to younger buyers outside the traditional hybrid vehicle
Ford reports new Fusion Hybrid buyers are five years younger than buyers of
the previous Fusion Hybrid, dropping to 48 years old from an average of 53
years old. 2012 model year Toyota Camry Hybrid buyers have an average age of
54, according to J.D. Power and Associates PIN data. Moreover, 22 percent of
Fusion buyers are under the age of 35; only 13 percent of Camry Hybrid buyers
Not surprisingly, Fusion Hybrid's best-selling markets are San Francisco, Los
Angeles and Washington, D.C., but Ford reports stronger sales in the more
traditional buying areas of the Central, Southeast and Great Lakes regions –
areas not known for strong hybrid sales. In these areas, retail sales more
than tripled in December compared to the previous year.
Fusion Hybrid continues to have the fastest turnover rate (the number of days
cars sit on dealer lots waiting to be sold) of any vehicle in the Ford lineup.
Fusion Hybrid turns over in just 10 days on average.
Press releases, videos, photos and other material related to Ford's
electrified vehicles can be found here.
About Ford Motor Company
Ford Motor Company (NYSE:F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 171,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
SOURCE Ford Motor Company
Contact: Wes Sherwood, +1-313-390-5660, firstname.lastname@example.org; Amanda Zusman,
Press spacebar to pause and continue. Press esc to stop.