Bally Technologies Implements Award-Winning iVIEW Display Manager (DM)™ and Other Trailblazing Systems Solutions at Double

  Bally Technologies Implements Award-Winning iVIEW Display Manager (DM)™ and
  Other Trailblazing Systems Solutions at Double Eagle Hotel & Casino in
  Colorado

       Double Eagle Casino is the first in Colorado to feature iVIEW DM

Business Wire

LAS VEGAS -- January 30, 2013

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
casino-management, interactive applications, and networked and server-based
systems for the global gaming industry, today announced it has installed its
award-winning iVIEW™ and iVIEW Display Manager (DM)™, as well as other
trailblazing systems solutions, at the Double Eagle Hotel & Casino in Cripple
Creek, Colo.

Double Eagle also plans to install its Elite Bonusing Suite (EBS)™ following
approval by Colorado regulators.

“Bally’s tremendous systems solutions will give us a differentiating advantage
in a competitive market,” said Gilbert Sisneros, Vice President and General
Manager of Double Eagle Hotel & Casino. “Additionally, these tools position us
to take advantage of EBS and its exciting and interactive floor-wide
player-bonusing applications.”

iVIEW DM is backward compatible on most gaming devices with a touch-screen
display and provides a way for casino operators to present self-service
player-account access, marketing messages, and secondary bonus games on the
main game screen – without interrupting play − giving operators the capability
to draw crowds of thousands and create frenzied excitement across the casino.

Additionally, Bally’s innovative SDS™ slot-management system and CMP
player-tracking system will replace a competitor’s system.

“We are very proud to partner with Double Eagle Hotel & Casino,” said Bally
Technologies’ Vice President of Systems Sales Tom Reilly. “The expansive
integrated Bally solutions will give Double Eagle powerful new ways to
entertain and market to their players right on the casino floor, while
providing solid, secure, and flexible systems technologies.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally’s product line includes
reel-spinning slot machines, video slots, wide-area progressives, interactive
and mobile applications, and Class II, lottery, and central-determination
games and platforms. Bally also offers an array of casino management, slot
accounting, bonusing, cashless and table management solutions. For more
information, please contact Laura Olson-Reyes, Senior Director, Marketing &
Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning
of the Securities Act of 1933, as amended, and is subject to the safe harbor
created thereby. Such information involves important risks and uncertainties
that could significantly affect the results in the future and, accordingly,
such results may differ from those expressed in any forward-looking
statements. Future operating results may be adversely affected as a result of
a number of risks that are detailed from time to time in the Company’s filings
with the Securities and Exchange Commission. The Company undertakes no
obligation to update the information in this press release and represents that
the information is only valid as of today’s date.

                         – BALLY TECHNOLOGIES, INC. –

Contact:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com
 
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