Auto Dealers Embrace Social Graph to Attract and Better Service Customers

  Auto Dealers Embrace Social Graph to Attract and Better Service Customers

Digital Air Strike Patented Technology Ensures That More Than 2,000 U.S. Auto
Dealers Are Prepared to Leverage New Marketing Tools Including Facebook Graph

Business Wire

SUNNYVALE, Calif. -- January 30, 2013

Digital Air Strike, the nation’s leading automotive social media, online
reputation and lead response company, announced today that it now partners
with more than 2,000 auto dealerships across the U.S. as they strive to better
understand and leverage social media to service customers and sell more cars.

As Internet visionary John Battelle – who knows more than most about the
comparisons between search and the social web – recently wrote: Facebook is no
longer flat. Auto dealers are already seeing the benefits of using Digital Air
Strike’s social media management tools and are assured that they will remain
relevant when social media search goes live via Facebook Graph.

Additional News Facts

  * Exponential Customer Growth – Digital Air Strike helps nearly 12 percent
    of all new car dealerships in the U.S. manage their social graph in order
    to remain relevant on social media search. The company increased its
    client base by 57 percent in the past three months and now works with 16
    of the 20 largest auto dealer groups in the country.
  * SmartQuote™ Works - Digital Air Strike recently delivered its six
    millionth SmartQuote™ price quote to a car-buying customer on behalf of
    one of its auto dealer partners. The company’s dealer customers cover the
    full range of auto manufacturers and the company has strategic
    partnerships with General Motors, Ford, Kia, Facebook, Microsoft and Yelp.
  * Industry First, Mobile Social Media App - The company is in beta with the
    auto industry’s first social media and reputation mobile app for dealers.
    It is expected to launch widely in advance of the National Automotive
    Dealers Association (NADA) convention on February 8-11^th in Orlando.
  * Price Quote Technology Patents - Digital Air Strike has been awarded two
    patents for “Alternative Selections for Compound Price Quoting,” which is
    the price-based method by which multiple vehicles are selected and
    presented to the dealer’s customer in a SmartQuote™.
  * Awards Program at NADA - At this year’s NADA convention, Digital Air
    Strike (booth 3265) will announce the winners of the first Digital Air
    Strike Social Media and Reputation Awards, which celebrates dealerships
    and auto manufacturers who are leading the industry as best-in-class
    marketers on the social web.

Digital Air Strike helps auto dealers of all shapes and sizes remain
consistently active and relevant to potential car buyers through the company’s
proprietary Response Logix™ and Social Logix™ products. These products provide
fast, transparent, information-rich price quote responses, thoughtful social
media engagement and insightful survey/review responses to car-buying
customers in real-time.

Supporting Quote

“Our dealers tell us that our social media and reputation management tools, in
conjunction with our prospect response solutions, give them significant
advantage over their competition. With the introduction of Facebook Graph,
social media will become an even more important part of their marketing mix,"
said Tom Mohr, chief executive officer at Digital Air Strike. “Consumers don’t
trust ads, they trust each other. Prospective car buyers benefit by receiving
transparent and useful information, both in social media and in direct
responses when they request information from dealers. No other company in the
automotive space offers this comprehensive benefit.”

Supporting Videos

Digital Air Strike’s Fall 2012 Automotive Social Media and Reputation Study

Jupiter Chevrolet Customer Case Study

Don Herring Mitsubishi Customer Case Study

Van Griffith Kia Customer Case Study

About Digital Air Strike

Digital Air Strike provides the industry’s most complete automotive social
media and digital marketing solution. The company developed a turnkey program
that includes fully managing social media sites, online reputation, and
digital lead responses for dealerships nationwide. The company offers multiple
tiers of service, ranging from targeted social media and review site
management to comprehensive multi-vehicle quoting with behavioral targeting
capabilities. Digital Air Strike’s expertise spans all manufacturer brands and
has a proven track record of helping automotive dealers, dealership groups,
and manufacturers engage with more consumers while delivering increased
website traffic. Additional information is available at
www.digitalairstrike.com and www.facebook.com/digitalairstrike.

Contact:

Digital Air Strike
Clint Bagley, 415-699-8280
cbagley@digitalairstrike.com