Call of Duty®: Black Ops II Enables Live Twitch Broadcasting

  Call of Duty®: Black Ops II Enables Live Twitch Broadcasting

Activision and Treyarch’s Innovative In-Game Live Streaming Feature Coming to
     Twitch, Delivering the Ability to Share the Thrill of Call of Duty®
                         Competition with the Masses

Business Wire

SAN FRANCISCO -- January 30, 2013

Twitch, the world’s leading video platform and community for gamers, today
announced a partnership with Activision Publishing, Inc. (a wholly owned
subsidiary of Activision Blizzard (Nasdaq: ATVI), and the award-winning
developer Treyarch, to bring Call of Duty®: Black Ops II live streaming
broadcasts to Twitch viewers worldwide, allowing every gamer to become a
broadcaster and share their excitement for the spirit of Call of Duty
competition with fans around the world. Using innovative new in-game streaming
feature from Activision and Treyarch, Call of Duty: Black Ops II players on
Xbox 360® video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system, and Windows PC will be able to broadcast their
multiplayer games, player’s webcam, as well as audio commentary feeds in
real-time directly to Twitch.

“Making Call of Duty: Black Ops II not only fun to play, but also fun to watch
was a key goal from the beginning of development,” said Mark Lamia, studio
head of Treyarch. “We pushed ourselves to build these features right into the
game in order to make live streaming as accessible and as social as possible
for everyone. One of the things that make this so special is that there’s no
need for additional hardware or equipment, we want our fans to be able to
share their experiences with the world.”

"Twitch is extremely excited to announce our integration withCall of Duty:
Black Ops II.It's going to blow the doors wide open for a new generation of
console gamers to share their video game experiences," said Emmett Shear, CEO
of Twitch. "There's no bigger gaming franchise on the console thanCall of
Duty, and we can't wait to see what the community can create with this new
tool. In-game streaming is entering a whole new world."

With the inclusion of instant broadcasting to the Twitch platform, it ensures
an engaging and highly social experience for gamers who want to live broadcast
and share their game sessions to the industry’s largest audience of live
gaming video.

Twitch features in Call of Duty: Black Ops II will include:

  *Use your existing Twitch account or create a new one for free and
    immediately begin streaming gameplay
  *Share your Twitch live stream link to Twitter and Facebook, easily
    connecting with your social network
  *One-click broadcasting on Xbox® 360, PlayStation® ^ 3, and Windows PC

In addition to Twitch, Call of Duty: Black Ops II player live streams will be
viewable on Twitch via web browsers, mobile and tablets through Call of Duty
Elite. Additionally, Call of Duty Elite users can see the player card of the
user that is streaming. With only a couple of clicks, players will see added
information, including class loadouts, recent match data, as well as career
stats across supported Call of Duty® games on Call of Duty Elite.

Released November 12, 2012, Call of Duty: Black Ops II established a new bar,
eclipsing feature film records for the second consecutive year, on the way to
surpassing $1 billion in its first 15 days. Offering the complete Call of Duty
experience, the title delivers a suite of eSports and competitive gameplay
options, including League Play and CODCasting in addition to live streaming.
The title is rated “M” by the ESRB. For more information on Call of Duty:
Black Ops II, go to http://www.callofduty.com/blackops2 or on
www.facebook.com/codblackops. Fans can also follow @Treyarch on Twitter.

About Treyarch

Treyarch is an industry-leading game developer, wholly owned by Activision
Publishing, Inc. whose previous game Call of Duty: Black Ops set an
entertainment launch opening record upon its release in 2010 and continues to
be one of the best-selling games of all time, according to NPD and GfK
Chart-Track.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, mainland China and the
region of Taiwan. More information about Activision and its products can be
found on the company's website, www.activision.com.

About Twitch

Twitch is the world’s largest video platform and community for gamers. More
than 23 million gamers gather every month on Twitch to broadcast, watch and
chat about gaming. Twitch’s video platform is the backbone of both live and
on-demand distribution for leading video game broadcasters including casual
gamers, pro players, tournaments, leagues, developers and gaming media
organizations. Twitch is leading a revolution in the gaming community, working
to create a participatory experience that transcends gameplay. Learn more at
http://twitch.tv.

ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of
Activision Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.

Contact:

Twitch
Matthew DiPietro, 415-722-3136
Vice President of Marketing for Twitch
matt@twitch.tv
or
Access Communications for Twitch
Chase, 415-810-0995
chase@accesspr.com
 
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