Call of Duty®: Black Ops II Enables Live Twitch Broadcasting Activision and Treyarch’s Innovative In-Game Live Streaming Feature Coming to Twitch, Delivering the Ability to Share the Thrill of Call of Duty® Competition with the Masses Business Wire SAN FRANCISCO -- January 30, 2013 Twitch, the world’s leading video platform and community for gamers, today announced a partnership with Activision Publishing, Inc. (a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), and the award-winning developer Treyarch, to bring Call of Duty®: Black Ops II live streaming broadcasts to Twitch viewers worldwide, allowing every gamer to become a broadcaster and share their excitement for the spirit of Call of Duty competition with fans around the world. Using innovative new in-game streaming feature from Activision and Treyarch, Call of Duty: Black Ops II players on Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows PC will be able to broadcast their multiplayer games, player’s webcam, as well as audio commentary feeds in real-time directly to Twitch. “Making Call of Duty: Black Ops II not only fun to play, but also fun to watch was a key goal from the beginning of development,” said Mark Lamia, studio head of Treyarch. “We pushed ourselves to build these features right into the game in order to make live streaming as accessible and as social as possible for everyone. One of the things that make this so special is that there’s no need for additional hardware or equipment, we want our fans to be able to share their experiences with the world.” "Twitch is extremely excited to announce our integration withCall of Duty: Black Ops II.It's going to blow the doors wide open for a new generation of console gamers to share their video game experiences," said Emmett Shear, CEO of Twitch. "There's no bigger gaming franchise on the console thanCall of Duty, and we can't wait to see what the community can create with this new tool. In-game streaming is entering a whole new world." With the inclusion of instant broadcasting to the Twitch platform, it ensures an engaging and highly social experience for gamers who want to live broadcast and share their game sessions to the industry’s largest audience of live gaming video. Twitch features in Call of Duty: Black Ops II will include: *Use your existing Twitch account or create a new one for free and immediately begin streaming gameplay *Share your Twitch live stream link to Twitter and Facebook, easily connecting with your social network *One-click broadcasting on Xbox® 360, PlayStation® ^ 3, and Windows PC In addition to Twitch, Call of Duty: Black Ops II player live streams will be viewable on Twitch via web browsers, mobile and tablets through Call of Duty Elite. Additionally, Call of Duty Elite users can see the player card of the user that is streaming. With only a couple of clicks, players will see added information, including class loadouts, recent match data, as well as career stats across supported Call of Duty® games on Call of Duty Elite. Released November 12, 2012, Call of Duty: Black Ops II established a new bar, eclipsing feature film records for the second consecutive year, on the way to surpassing $1 billion in its first 15 days. Offering the complete Call of Duty experience, the title delivers a suite of eSports and competitive gameplay options, including League Play and CODCasting in addition to live streaming. The title is rated “M” by the ESRB. For more information on Call of Duty: Black Ops II, go to http://www.callofduty.com/blackops2 or on www.facebook.com/codblackops. Fans can also follow @Treyarch on Twitter. About Treyarch Treyarch is an industry-leading game developer, wholly owned by Activision Publishing, Inc. whose previous game Call of Duty: Black Ops set an entertainment launch opening record upon its release in 2010 and continues to be one of the best-selling games of all time, according to NPD and GfK Chart-Track. About Activision Publishing, Inc. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com. About Twitch Twitch is the world’s largest video platform and community for gamers. More than 23 million gamers gather every month on Twitch to broadcast, watch and chat about gaming. Twitch’s video platform is the backbone of both live and on-demand distribution for leading video game broadcasters including casual gamers, pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in the gaming community, working to create a participatory experience that transcends gameplay. Learn more at http://twitch.tv. ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. Contact: Twitch Matthew DiPietro, 415-722-3136 Vice President of Marketing for Twitch email@example.com or Access Communications for Twitch Chase, 415-810-0995 firstname.lastname@example.org
Call of Duty®: Black Ops II Enables Live Twitch Broadcasting
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