Safeway and ExxonMobil Partner to Offer New Fuel Rewards Program

       Safeway and ExxonMobil Partner to Offer New Fuel Rewards Program

Now Shopping for Groceries Can Help Save at the Pump

PR Newswire

PLEASANTON, Calif., Jan. 30, 2013

PLEASANTON, Calif., Jan. 30, 2013 /PRNewswire/ -- Safeway Inc. (NYSE: SWY) and
ExxonMobil (NYSE: XOM) have teamed up to provide Safeway shoppers a new way to
save at the pump. Safeway shoppers and ExxonMobil customers can now earn
Reward Points for most products purchased at Safeway stores in the
Mid-Atlantic region and redeem their Reward Points at participating Exxon or
Mobil locations. This new loyalty program  will help maximize the value and
savings provided to Safeway and ExxonMobil customers through the combination
of convenience and rewards.

(Logo: http://photos.prnewswire.com/prnh/20130130/SF50746LOGO)

(Logo: http://photos.prnewswire.com/prnh/20120516/MM08940-b)

According to a recent Safeway survey^1, one-third of families go out of their
way to look for deals because saving money is important to them. Nearly three
out of four people will drive out of their way to purchase more affordable
gas, and 76 percent of consumers said they would change where they grocery
shop and purchase gas to save money. With more than a quarter of consumers
spending up to $175 on gas and up to $300 on groceries each month, saving
money is important.

"Safeway listens to its shoppers, and we understand the importance of
stretching grocery dollars," said Mir Aamir, president of Customer Loyalty and
Digital Technologies at Safeway. "By teaming up with ExxonMobil, we're able to
thank our customers with a loyalty program that makes two frequent and
critical purchases lead to real savings."

"As one of the largest grocery retailers in North America, Safeway is an ideal
partner, allowing us to reach consumers with a compelling new loyalty offering
in the markets and cities where we both have a strong brand presence," said
Simon Smith, Americas Retail Director, ExxonMobil Fuels, Lubricants and
Specialties Marketing Company. "Through this program, consumers can achieve
meaningful savings on their gas and diesel purchases simply by shopping at
Safeway."

Reward Points are easy to earn by purchasing groceries, qualifying gift cards
and pharmacy items with a Safeway Club Card and are easy to redeem at
participating Exxon and Mobil locations. For every 100 points earned by
shopping at Safeway with a Safeway Club Card, shoppers get a 10 cent per
gallon Reward. Shoppers can use up to one dollar per gallon in Rewards on a
single fill-up at a participating Exxon or Mobil location with a maximum of 25
gallons and a limit of one vehicle per transaction. Reward Points can be
earned by shopping at Safeway stores in the following ways:

  oGrocery shopping at Safeway stores rewards shoppers with one point per one
    dollar spent on eligible purchases.
  oBy purchasing qualifying gift cards, shoppers receive two points per one
    dollar spent.
  oEvery one dollar spent on eligible pharmacy items equals one Reward Point.

Shoppers can redeem their Reward Points by simply swiping their Safeway Club
Card or by entering their linked phone number at the pump before fueling up.
This loyalty program is currently available throughout the Mid-Atlantic
region. See the Reward Points Program Terms and Conditions at safeway.com or
in stores for complete details.

^1 In September 2012, Safeway surveyed 1,042 Americans ages 23 to 55 with a
driver's license. Source: Zoomerang.

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug
retailers in North America, based on sales. The company operates 1,644 stores
in the United States and western Canada and had annual sales of $43.6 billion
in 2011. The company's common stock is traded on the New York Stock Exchange
under the symbol SWY. For more information, visit www.safeway.com.

About ExxonMobil
ExxonMobil, the largest publicly traded international oil and gas company,
uses technology and innovation to help meet the world's growing energy needs.
ExxonMobil holds an industry-leading inventory of resources, is the largest
refiner and marketer of petroleum products, and its chemical company is one of
the largest in the world. For more information, visit exxonmobil.com.

SOURCE Safeway Inc.

Website: http://www.safeway.com
Contact: Katie Drain, Access Communications Inc., +1-415-844-6284