Baskin-Robbins Announces Major Expansion Plans In China
Company signs franchise agreements to more than triple its market presence
with 249 additional locations across China over the next 10 years
CANTON, Mass., Jan. 30, 2012
CANTON, Mass., Jan. 30, 2012 /PRNewswire/ --Baskin-Robbins, the world's
largest chain of ice cream specialty shops, today announced the signing of
five new franchise agreements to greatly expand the brand's presence in China.
The new franchise agreements include plans to open 249 additional
Baskin-Robbins shops across China over the next 10 years, more than tripling
the brand's presence in the country.
The five new Baskin-Robbins franchisees and their development plans include:
oWuhan Baba Commerce and Trade Ltd. plans to develop 50 locations in Hubei
province over the next 10 years.
oTianjin Aishike Catering Management Co., Ltd. plans to develop 39 shops in
Tianjin City over the next 10 years.
oHebei Banno Food Service Co., Ltd. plans to develop 50 locations in Hebei
province over the next 10 years.
oNo. 31 Shenyang Cold Beverage Co., Ltd. plans to develop 50 shops in
Liaoning province over the next 10 years.
oBeijing Rongshengyuan Dining Culture Co., Ltd. plans to develop 60
locations in Shandong province over the next 10 years.
"We're very excited to expand the Baskin-Robbins brand in China with these
five new partners who each have a deep knowledge of their local consumers,"
said Giorgio Minardi, President of Dunkin' Brands International. "With the
development of these additional shops across China, even more ice cream lovers
throughout the country will be able to enjoy Baskin-Robbins' delicious ice
cream, custom ice cream cakes and frozen beverages, all served in a fun
environment and at a great value."
Baskin-Robbins currently has more than 90 locations in China, including shops
in Beijing, Shanghai, Xi'an, Hangzhou and Zhengzhou. It offers its guests a
wide range of ice cream flavors and frozen treats, including ice cream
sundaes, ice cream cakes and frozen beverages. Its shops offer classic
Baskin-Robbins flavors including global favorites like Mint Chocolate Chip and
Very Berry Strawberry, along with regional favorites like Green Tea. On a
worldwide basis, Baskin-Robbins has nearly 7,000 locations in nearly 50
countries around the world.
For more information about Baskin-Robbins, please visit www.baskinrobbins.com
or follow us on Facebook (www.facebook.com/BaskinRobbins) and Twitter
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. In 2012, more than 13.3 million ice cream cakes were sold in
Baskin-Robbins shops worldwide. For the full-year 2011, Baskin-Robbins' shops
had global franchisee-reported sales of approximately $1.8 billion.
Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands
Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit
Contact: Justin Drake, Dunkin' Brands, +1-781-737-5200,
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