EE Launches the BlackBerry Z10 Smartphone Powered by BlackBerry 10-With
Superfast 4G in the UK
LONDON, UNITED KINGDOM -- (Marketwire) -- 01/30/13 -- EE, the UK's
most advanced digital communications company, today launched the new
Blackberry Z10 smartphone powered by BlackBerry(R) 10 - exclusively
with superfast 4G for consumer and business customers. The BlackBerry
Z10 is the fastest and most advanced BlackBerry smartphone yet and
offers a smarter experience that continuously adapts to a customer's
The BlackBerry Z10 will be available on EE's superfast 4G service via
the EE online shop, EE telesales and EE retail stores from tomorrow.
It will be available across a range of 4GEE price plans, and is just
GBP 49.99 on a GBP 41 per month 24 month package, with users
receiving 1GB of mobile data, as well as unlimited UK calls and
For small business customers(ii), the BlackBerry Z10 will be
available on 4GEE from GBP 41.67 on a GBP 30 per month 24 month
package, with users receiving 1GB of mobile data, as well as 1,000 UK
calls and text. Medium and corporate business customers will also
have a choice of 4GEE plans to suit their needs.
Paul Jevons, Director of Products and Devices, EE, said:
"We're delighted to be partnering with RIM to launch the BlackBerry
Z10 smartphone and offer consumers and business users in the UK the
first 4G-enabled BlackBerry handset. The Z10 has been designed with
4G in mind and when combined with the UK's only superfast 4G network,
BlackBerry 10 becomes one of the most advanced connected platforms on
the market - allowing customers to download content, email and share
files in a way they haven't been able to on a BlackBerry smartphone
Carlo Chiarello, EVP, Global Smartphone Business at RIM, said:
"The BlackBerry Z10 smartphone delivers a powerful new platform for
BlackBerry customers. Combined with the 4G network and service plans
from EE, BlackBerry Z10 customers will be delighted with a
re-invented communication experience, seamless multitasking, easy
access to multiple social networks, and the peace of mind that
BlackBerry security gives them."
BlackBerry 10 is a re-designed, re-engineered and re-invented
BlackBerry platform that creates a powerful and unique new mobile
computing experience. BlackBerry 10 gives customers a faster and
smarter experience that continuously adapts to their needs. Every
feature, every gesture, and every detail is designed to keep
customers moving and includes advancements such as:
-- Peek and Flow into the BlackBerry Hub - A new mobile computing paradigm
where what matters to customers is always only one swipe away,
BlackBerry Hub utilizes the power of EE's superfast 4G network pulling
in the latest emails, social updates and personal feeds into one central
-- Keyboard - Understands and adapts to customers, so they can type faster
and more accurately
-- BBM(TM) (BlackBerry(R) Messenger) - allows customers to catch-up face-
to-face and share what's on their screen with BBM(TM) Video with Screen
Share - so they can make the most from the superfast 4G network when on
-- Time Shift Camera Technology - allowing customers to pinpoint the
perfect picture and share it with friends in an instant via the 4G
The BlackBerry Z10 smartphone is supported on the BlackBerry(R)
Enterprise Service 10 Enterprise Mobility Management (EMM) solution,
which brings together device management, industry leading BlackBerry
security, and mobile applications management for BlackBerry
smartphones, BlackBerry(R) PlayBook(TM) tablets, and other devices.
EE is working with RIM to introduce BES10 for EE customers in due
In addition to superfast speeds, customers with a BlackBerry Z10
smartphone on a 4GEE price plan will also benefit from:
-- EE Film - the UK film service that features 2-for-1 on cinema tickets
-- A discount on EE superfast fibre broadband - so they can get blistering
speeds at home and on the move
The BlackBerry Z10 will also be available on the UK's largest 3G
network from Orange and T-Mobile across a range of plans including
GBP 49.99 on a GBP 36 per month, 24 month plan. For business
customers, the Z10 will also be available on Orange and T-Mobile from
GBP 15 a month with an upfront fee of GBP 166.67.
EE also plans to range the forthcoming BlackBerry(R) Q10 smartphone.
Details on pricing and availability will be announced at a later
For more information on the BlackBerry Z10 smartphone, and for full
details of EE's price plans, please visit www.ee.co.uk/shop.
Notes to Editors
(ii) (All business tariffs and upfronts are ex vat)
All device plans subject to an upfront fee. All pricing is based on
24 month plans unless stated.
BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited. RIM is not
responsible for any third party products or services.
EE is the most advanced digital communications company in Britain,
providing mobile and fixed-line services to 27 million customers, and
is the first company in the UK to provide 4G mobile services
alongside fixed-line fibre.
EE is the company that runs the Orange, T-Mobile and EE brands in the
Its 4G service covers a third of the population, and EE continues to
improve the speed and reach of the UK's first 4G network. Its fibre
service already covers 50% of the population. EE's mobile service
currently provides coverage to 99% of the population with 2G and 98%
of the population with 3G.
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