Abiogen Pharma SpA Deploys Cegedim Relationship Management’s OneKey® Portal to Achieve Superior Market Intelligence in Italy

  Abiogen Pharma SpA Deploys Cegedim Relationship Management’s OneKey® Portal
  to Achieve Superior Market Intelligence in Italy

Pharmaceutical Company to Leverage 360° View of Healthcare Professionals and
Healthcare System Insights for Improved Stakeholder Engagement

Business Wire

PARIS -- January 30, 2013

Cegedim Relationship Management today announced that Abiogen Pharma SpA has
implemented the OneKey® Portal to drastically boost its market intelligence by
accessing a 360° view of Healthcare Professionals and Healthcare Systems.
Abiogen Pharma is an Italian pharmaceutical enterprise that offers
value-creating R&D, manufacturing, and marketing for its own best-in-class
product portfolio and for other pharmaceutical & biotech firms.

Increasing Customer Understanding through Continuously Updated, Customized and
Cloud-Based Data

Abiogen Pharma strategically diversifies its areas of therapeutic focus, which
require the company to engage with a myriad of customers and stakeholders. The
economic climate in Italy prompts Abiogen to fully capitalize on each
interaction through customer databases that leverage the most up-to-date
information on targets that are definitively relevant to their business model.

Cegedim Relationship Management’s OneKey Portal enables users to access to
OneKey’s 8 million plus registered Healthcare Professionals, market access
benchmarks, influence networks and/or prescription data based on their
subscription level. Enabling a quick implementation via cloud-based services,
OneKey Portal is fully compliant with local data privacy regulations. Lastly,
this indispensable data resource enables Abiogen to attain a complete overview
of their specified target groups – through data aggregated by affiliations,
specialties and organizations – to maximize the company’s ability to perform
enhanced targeting and segmentation strategies.

“OneKey Portal empowers our business strategy by providing our customers’
information, networks and influencers through an intuitive and robust portal,”
said Guido Vicari, Commercial Director, Abiogen Pharma SpA. “Cegedim
Relationship Management allows us to look beyond obstacles in the Italian
market, and realize new value through an unparalleled data solution that
offers impressive freshness and in-depth information about our stakeholders.”

“Data freshness and accuracy are essential to the success of our customers’
targeting and segmentation initiatives. OneKey Portal enables our customers to
truly achieve and leverage a 360° view of Healthcare Professionals and
Healthcare Systems for improved planning and execution,” said Laurent Labrune,
Chief Executive Officer, Cegedim Relationship Management. “We build-in our
expertise to the robust data solution in order to provide companies with a
clearer picture of their customers and how they interact.”

                  Cegedim Relationship Management is the Life Sciences
                  industry’s leading provider of Customer Relationship
                  Management (CRM) solutions. Designed specifically for Life
                  Sciences, the company’s innovative business solutions
                  incorporate a thorough understanding of local, regional and
                  worldwide trends. Cegedim Relationship Management enables
                  more than 200,000 users in many of the world’s most
About Cegedim     innovative companies to stay ahead of market challenges. In
Relationship     addition to CRM, Cegedim Relationship Management also
Management:       provides marketing, data optimization and regulatory
                  compliance solutions in more than 80 countries. Cegedim
                  Relationship Management is part of the France-based Cegedim
                  S.A. Group.

                  To learn more, please visit: www.cegedim.com/rm.

                  Follow Cegedim Relationship Management on LinkedIn and
                  Founded in 1969, Cegedim is a global technology and services
                  company specializing in the healthcare field. Cegedim
                  supplies services, technological tools, specialized
                  software, data flow management services and databases. Its
                  offerings are targeted notably at healthcare industries,
                  life sciences companies, healthcare professionals and
About Cegedim:    insurance companies. The world leader in life sciences CRM,
                  Cegedim is also one of the leading suppliers of strategic
                  healthcare industry data. Cegedim employs 8,200 people in
                  more than 80 countries and generated revenue of €911 million
                  in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

                  To learn more, please visit: www.cegedim.com.


Cegedim Relationship Management
Global Communications
Tel.: +1-908-443-2451
Media Relations
Tel.: +33 (0)1 49 09 68 81
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