Good Times Restaurants Inc. Announces New Handbreaded, Responsibly Raised Chicken Tenderloin Platform

  Good Times Restaurants Inc. Announces New Handbreaded, Responsibly Raised
  Chicken Tenderloin Platform

Business Wire

GOLDEN, Colo. -- January 30, 2013

Good Times Restaurants Inc. (NASDAQ: GTIM) today announced it is rolling out a
new chicken platform in February and March based on Springer Mountain Farms
antibiotic-free, hormone-free, responsibly raised chicken tenderloins that
will be hand breaded daily in each of its restaurants. The Company said that
the move will make Good Times the only quick service restaurant in its market
that serves all natural, responsibly raised beef and chicken that is hormone
free, antibiotic free with no pesticides or animal byproducts in the feed.

Commenting on the introduction, President & CEO, Boyd Hoback said, “For years
we have used Coleman and Meyer Ranch All Natural beef and we’ll now be able to
offer a true all natural chicken with the Springer Mountain Farms product,
which we believe is the highest quality available in the market. ‘All Natural’
by itself has become so overused as to be rendered somewhat meaningless and we
are committed to offering a true natural product with protocols that ensure no
hormones, no antibiotics, no pesticides or animal byproducts in the feed and
responsible practices for animal welfare and environmental impact, which both
Meyer Ranch Beef and Springer Mountain Farms rigorously follow.”

The Company reported that the new chicken platform has been in test for the
past several months and has yielded substantially increased chicken sales as a
percentage of its total sales at those test restaurants. Hoback added, “It’s
taken quite a bit of refinement by our operations team for us to deliver the
quality and consistency we need by hand breading in each restaurant, but the
customer response has been overwhelmingly positive. It is a strategic move
that aligns with our brand position to offer fresh, all natural, handcrafted
quality and helps to continue to differentiate us from the larger QSR
competitors. We plan to support the product introduction with television
advertising and extensive sampling to generate trial and awareness.”

Meyer Ranch Beef is the only major beef brand that has earned both the
Certified Humane designation for its animal husbandry processes and the
American Culinary Federation’s Seal of Approval for superior quality. The
cattle are fed a vegetarian diet of grasses and grains, and never includes
hormones or antibiotics. Meyer also verifies the origins of its cattle and
ensures they are born, raised, fed and processed solely in the United States.

Springer Mountain Farms Chicken is the first poultry company in the world to
be American Humane Certified by the American Humane Association. Their
chickens are not only 100% All Natural with no steroids or hormones, but also
are produced with no antibiotics. All of their chickens are fed solely a
pesticide free, vegetarian diet.

Good Times is a regional chain of quick service restaurants located primarily
in Colorado providing a menu of high quality all natural hamburgers, 100%
breast of chicken sandwiches, fresh frozen custard, fresh squeezed lemonades,
fresh cut fries and other unique offerings. Good Times currently operates and
franchises 39 restaurants.

This press release contains forward looking statements within the meaning of
federal securities laws. The words “intend,” “may,” “believe,” “will,”
“should,” “anticipate,” “expect,” “seek” and similar expressions are intended
to identify forward looking statements. These statements involve known and
unknown risks, which may cause Good Times’ actual results to differ materially
from results expressed or implied by the forward looking statements. These
risks include such factors as the uncertain nature of current restaurant
development plans and the ability to implement those plans, delays in
developing and opening new restaurants because of weather, local permitting or
other reasons, increased competition, cost increases or shortages in raw food
products, and other matters discussed under the “Risk Factors” section of Good
Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012
filed with the SEC. Although Good Times may from time to time voluntarily
update its forward looking statements, it disclaims any commitment to do so
except as required by securities laws.

Contact:

Good Times Restaurants Inc.
Boyd E. Hoback, 303-384-1411
President and CEO
or
Amy Nedwell, 303-384-1412
Marketing Coordinator