PSA Peugeot Citroën Launches Production of the Peugeot 208 in Brazil
PORTO REAL, Brazil -- January 30, 2013
Regulatory News :
PSA Peugeot Citroën (Paris:UG) launched series production of the Peugeot 208
today at its Porto Real facility in Brazil. Thierry Peugeot, Chairman of the
Supervisory Board of PSA Peugeot Citroën, Philippe Varin, Chairman of the
Managing Board and Carlos Gomes, Senior Vice President Latin America, attended
the launch ceremony alongside Sergio Cabral, Governor of Rio de Janeiro State.
The Group has invested more than €305 million to develop the Peugeot 208 and
to prepare and expand the Porto Real facility, lifting annual production
capacity from 150,000 vehicles at present to 200,000 at full ramp-up.
The engineers and stylists at the Group’s Latin America Tech Centre have
adapted the vehicle to local driving conditions, notably by equipping it with
flex-fuel engines produced by PSA Peugeot Citroën in Brazil.
The Peugeot 208 is already produced in Europe at Group plants in Poissy and
Mulhouse (France) and Trnava (Slovakia). More than 220,000 units have been
Today’s launch in Brazil, one year after production began in France, reflects
the Group’s strategy of marketing vehicles with a global profile, like the
recently unveiled Peugeot 2008. In 2012, markets outside Europe accounted for
38% of sales versus 24% in 2009, putting PSA Peugeot Citroën on track to meet
its objective of increasing the share of non-European sales to 50% in 2015.
Philippe Varin, Chairman of the Managing Board, noted: ”Brazil is a key
market, as well as a key focus of our international expansion strategy, which
is well underway. The local launch of the Peugeot 208 is a very exciting
project, and I commend you on its success.”
Carlos Gomes, Senior Vice President Latin America, added: “Our Brazilian R&D
and design teams did extensive work to integrate and adapt the Peugeot 208 so
we can respond as effectively as possible to customer expectations."
PSA Peugeot Citroën in Latin America
PSA Peugeot Citroën began production in Brazil in 2001, when it inaugurated
its Porto Real plant in Rio de Janeiro State. In addition to the Peugeot 208,
the site already produces the Peugeot 207 in various versions, including the
Hoggar Pick-up, as well as the Citroën C3, C3 Aircross and C3 Picasso. The
Group has nearly 5,000 employees in Brazil. It sold more than 277,000 vehicles
in Latin America in 2012, of which 146,700 in Brazil.
The Latin America Tech Centre, PSA Peugeot Citroën’s local R&D and design
centre, is home to around 780 engineers and stylists. The Centre operates at
several sites in Brazil and Argentina, where the Group also has a plant in
PSA Peugeot Citroën – Brazil website (in Portuguese)
About PSA Peugeot Citroën
With its two world-renowned brands, Peugeot and Citroën, PSA Peugeot Citroën
sold 2.9 million vehicles worldwide in 2012, of which 38% outside Europe. The
second largest carmaker in Europe, PSA Peugeot Citroën has sales operations in
160 countries. PSA Peugeot Citroën is also involved in financing activities
(Banque PSA Finance) and automotive equipment (Faurecia).
For more information, please visit www.psa-peugeot-citroen.com
Communications Department, Media relations : 75 av. de la Grande Armée - 75116
Telephone (33 1) 40 66 42 00 - www.psa-peugeot-citroen.com
+33 (0)678 15 84 59
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+33 (0) 668 43 19 00
+33 (0) 1 40 66 42 59
+33 (0) 1 40 66 43 65
+33 (0) 1 40 66 57 45
+33 (0) 1 40 66 48 52
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