Viator Partners With TripAdvisor to Make Booking Tours Easier for Travelers

Viator Partners With TripAdvisor to Make Booking Tours Easier for Travelers 
TripAdvisor and City Guides App Users Gain Direct Access to Viator's
Collection of Global Tours and Activities 
SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 --  Viator.com, the
leading resource for researching and booking tours and activities
worldwide, today announces a partnership with TripAdvisor, the
world's largest travel site*, to help travelers find and book the
best things to do in popular destinations around the world. Through
the new partnership, TripAdvisor and City Guides App users can now
click "Book Now" to gain direct access to Viator's diverse selection
of worldwide tours and activities. 
Whether planning well in advance from home or while already
in-destination, TripAdvisor users will discover memorable
experiences, such as gaining exclusive early entry to the Empire
State Building's 86th floor or attending a private viewing of the
Royal Quarters at the Palace of Versailles -- activities typically
off limits to the public. 
"TripAdvisor is pleased to partner with Viator to give travelers easy
access to remarkable tours and attractions around the world," said
Christine Petersen, president of TripAdvisor for Business. "The
partnership helps make booking these venues a
s easy as clicking a
button, whether travelers are at a desktop or on-the-go." 
"TripAdvisor is an amazing resource for savvy travelers who want to
make smart and informed decisions when planning and booking their
trips," said Ms. Barrie Seidenberg, president and CEO of Viator.
"Viator's unwavering focus has been on connecting travelers -- no
matter where they are or how they're booking -- with high quality and
reliable local experiences that make them feel like an insider in
their destination. We are very excited to be partnering with
TripAdvisor to assist their users in creating memorable journeys,
every time they travel."  
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July
2012 
About Viator
 Viator(R) is the world's leading resource to discover
and book travel activities, providing online and mobile access to
more than 15,000 curated trip activities including tours,
attractions, shore excursions and private guides, in more than 1,000
destinations worldwide. In-house travel experts work with trusted
local operators to ensure the quality and value of every experience,
all backed by Viator's 24/7 customer service and global low-price
guarantee. With more than 350,000 verified reviews plus exclusive
videos and insider travel tips, Viator has everything a traveler
needs to find and book the best things to do worldwide. In addition
to the flagship site -- Viator.com -- travelers can book in advance
or in-destination via the Viator Tours and Activities App for iPhone,
iPad, iPod touch and Android, the Viator Shore Excursions website as
well as local-language sites for European, Latin American and Asian
travelers. Viator also provides tours and activities to more than
2,500 affiliate partners including some of the world's top airlines,
hotels and online travel agencies. Founded in 1995, Viator is a
privately held company headquartered in San Francisco with regional
offices in Sydney, London and Las Vegas. Viator -- travel with an
insider. 
About TripAdvisor
 TripAdvisor(R) is the world's largest travel site,
enabling travelers to plan and have the perfect trip. TripAdvisor
offers trusted advice from real travelers and a wide variety of
travel choices and planning features with seamless links to booking
tools. TripAdvisor branded sites make up the largest travel community
in the world, with more than 60 million unique monthly visitors*, and
over 75 million reviews and opinions. The sites operate in 30
countries worldwide, including China under daodao.com. TripAdvisor
also includes TripAdvisor for Business, a dedicated division that
provides the tourism industry access to TripAdvisor's millions of
monthly visitors.  
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under
19 other travel media brands, and together the sites attract more
than 74 million unique monthly visitors**. TripAdvisor's travel media
brands include: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com,
www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.  
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July
2012  
**Source: comScore Media Metrix for TripAdvisor Inc. and its
subsidiaries, Worldwide, July 2012  
Copyright2013 TripAdvisor, Inc. All rights reserved.  
Media Contact
Kate Sullivan
pr@viator.com
1(973) 568-7589