MasterCard Expands Strategic Alliance with Hotel Company IHG into the U.S.
New Agreement Spans Co-brand Portfolio and Joint Marketing Initiatives
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PURCHASE, N.Y. -- January 30, 2013
MasterCard (NYSE: MA) today announced a new multi-year U.S. agreement with IHG
(InterContinental Hotels Group) (LON: IHG; NYSE: IHG (ADRs)) naming MasterCard
as the exclusive co-branded card for IHG’s hotel loyalty rewards consumer
credit card portfolio. The deal also includes a broad range of marketing,
loyalty and innovation initiatives.
“By expanding our relationship with IHG into the U.S. market, MasterCard is
growing our base in both consumer credit and the hotel industry -- two areas
of strategic importance,” said Craig Vosburg, group executive of U.S. Market
Development for MasterCard. “The alliance gives us many opportunities to work
together to expand new and existing portfolios through enhanced data
capabilities and joint marketing opportunities.”
The new deal further strengthens the relationship between IHG and MasterCard
that includes a successful Priority Club World MasterCard co-branded card
program in Canada.
“We are delighted to see our industry-leading, strong global brands come
together to serve guests in the important U.S. hotel market and deliver even
higher quality service to new and existing Priority Club® Rewards member
cardholders. MasterCard’s global data analytics will enhance our ability to
develop our co-branded credit card portfolio further through an insight driven
approach. Both of our customer bases will benefit from the innovative global
marketing and enhanced loyalty campaigns that we will work to develop,” said
Steven Sickel, senior vice president, Distribution Relationship Marketing,
The two companies will look for ways to join forces on each other’s global
*IHG’s Priority Club® Rewards is the hotel industry’s fastest growing and
largest guest loyalty program, reaching more than 4,500 hotels across
seven global IHG brands, including InterContinental® Hotels & Resorts,
Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotel &
Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®
as well as the Holiday Inn Resort® and InterContinental® Alliance Resorts
brands in North America.
*The MasterCard Priceless Cities program offers cardholders extraordinary
experiences, exclusive offers and privileged access in the world’s
greatest cities. Visitors and locals can explore what’s most meaningful to
them from culinary, shopping and sports to travel and entertainment.
Priceless Cities has been launched in four U.S. cities -- Chicago, New
York, Los Angeles and Miami -- and extends globally to London, Toronto and
Rio, among other metropolitan areas.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organization with nine hotel brands including InterContinental® Hotels &
Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels &
Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™
Hotels and HUALUXE™ Hotels and Resorts. IHG also manages Priority Club®
Rewards, the world’s first and largest hotel loyalty program with over 69
million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than
672,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is
incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and
www.priorityclub.com for more on Priority Club Rewards. For our latest news,
visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or
About Priority Club® Rewards
With 69 million members globally, IHG's Priority Club Rewards is the first,
largest and fastest-growing guest loyalty program in the hotel industry. Named
Best Hotel Rewards Program in the World eight years running by Global Traveler
magazine and Best Hotel Loyalty Program Worldwide by Premier Traveler 2012,
Priority Club® Rewards offers more sought-after benefits and the greatest ease
of use of any hotel loyalty program. In addition to flexible features like No
Points Expiration, No Blackout Dates, Points & Cash and Flights Anywhere™,
Hotels Anywhere™, Priority Club® Rewards members have more options for point
redemption than any other hotel loyalty program. Members can redeem points not
only for hotel nights, but also for airline miles on more than 38 partner
airlines, for auto rentals, for gift certificates and for hundreds of products
available in the Rewards Catalogue. And Priority Club® Rewards is the only
hotel loyalty program to offer members a Rewards Concierge program that allows
members to exchange points for items not found in the Rewards Catalogue.
Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto
priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk
of any of IHG's more than 4,500 hotels worldwide.
Suzette Meade, 770-604-5793
Beth Kitchener, 914-249-2058
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