Sylvia Rhone Announces Joint Venture With Epic Records

            Sylvia Rhone Announces Joint Venture With Epic Records

PR Newswire

NEW YORK, Jan. 30, 2013

NEW YORK, Jan. 30, 2013 /PRNewswire/ --Epic Records has inked an exclusive
joint venture with renowned music industry executive Sylvia Rhone to form
Vested in Culture (VIC), it was announced today by Doug Morris, CEO of Sony
Music Entertainment, L.A. Reid, Chairman & CEO of Epic Records, and Rhone.

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As Chairman of VIC, Rhone will report to Reid and oversee the day-to-day
operations of the New York-based label.

Stated Morris, "Sylvia is one the most talented and gifted creative executives
in the industry. She is a proven success who time-and-again has displayed a
special understanding of how to inspire great artistry and develop hits. We
are excited to be working with her on this new venture, and we are proud to
call her a member of the Sony Music family."

"It gives me great pleasure to work alongside the most successful female
record executive of all time," remarked Reid. "She has taste, style, vision
and she has my complete support."

"The partnership between Vested in Culture and Epic Records marks an exciting
new chapter in my career," stated Rhone. "I have a tremendous amount of
respect for Doug Morris and L.A. Reid, and couldn't ask to work with better
music men than them. I look forward to building a great label and being a part
of their continued success."

Up first from VIC will be the hotly awaited debut of rising Latin pop star Kat
Dahlia, followed by a new album from critically-acclaimed, indie pop duo
Quadron and the highly anticipated debut album of R&B singer-songwriter Deon
Young. VIC's diverse roster of young, fresh and new artists also includes pop
singer-songwriter-musician Sebastian Mikael and Los Angeles rappers Casey
Veggies and Cashius Green.

Rhone was most recently President of Universal Motown Records, overseeing a
roster of breakthrough, best-selling artists, including Lil Wayne and the
YMCMB roster of gold, platinum and multi-platinum artists, Kid Cudi, Akon,
Erykah Badu, Nelly, Melanie Fiona and the legendary Stevie Wonder. Previously,
she served as Chairman/CEO of the Elektra Entertainment Group (EEG), where she
was responsible for the breakout success of Missy Elliott, Metallica, Busta
Rhymes, Natalie Merchant, En Vogue, Staind, Tracy Chapman, Jason Mraz, Yolanda
Adams, Third Eye Blind, Gerald Levert, Ol' Dirty Bastard and Fabolous, among
many others.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current
roster that includes a broad array of both local artists and international
superstars. The company boasts a vast catalog that comprises some of the most
important recordings in history. It is home to premier record labels
representing music from every genre, including Arista Nashville, Beach Street
Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1,
Epic Records, Essential Records, Flicker Records, Kemosabe Records, Legacy
Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA
Records, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star
Time International, Syco Music and Volcano. Sony Music Entertainment is a
wholly owned subsidiary of Sony Corporation of America.

SOURCE Epic Records Vested in Culture

Contact: For Epic Records and L.A. Reid contact: Lauren Ceradini,
+1-212-833-7945,; For Sylvia Rhone: Courtney
Lowery, +1-212-833-5296,
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