Quaker Oats, NFL PLAY 60 and Andrew Luck Celebrate Healthy Habits at Super
Quaker Honors NFL PLAY 60 Super Bowl Contest Winner and hosts "Epic Adventure"
at NFL Experience
CHICAGO, Jan. 30, 2013
CHICAGO, Jan. 30, 2013 /PRNewswire/ --The Quaker Oats Company, a subsidiary
of PepsiCo, Inc., along with NFL PLAY 60 and NFL rookie quarterback Andrew
Luck congratulate Hunter Paulin of Washington D.C. as the grand prize winner
of the NFL Play 60 Super Bowl Contest presented by Quaker. Paulin is kicking
off his Super Bowl adventure this morning by joining Luck at Kids' Day at NFL
Experience Driven by GMC, where Luck will introduce him to New Orleans-area
kids during a Quaker Oatmeal breakfast event before they run football drills.
Together, Luck and Paulin will encourage kids to eat right, stay active and
serve as healthy living role models, which is how Paulin won the contest.
Thousands of kids nationwide entered the contest by sharing how they are
inspired by their NFL role models, stay active with family, and eat right to
help power their play. Paulin, age 10, was selected as "NFL PLAY 60 Super Kid"
and recognized by NFL players in his hometown in December. As the grand prize
winner of the Super Bowl Contest presented by Quaker, Hunter is attending
Super Bowl XLVII with his family and will have the adventure of a lifetime –
running the game ball onto the field just before kickoff in front of millions
"Quaker is proud to support the NFL PLAY 60 Super Bowl Contest, and we are
extremely inspired by Hunter's commitment to a healthy, active lifestyle,"
said Justin Lambeth, Chief Marketing Officer for Quaker Oats. "Through
Quaker's whole grain oats, support of NFL PLAY 60 and role models like Andrew
Luck and Hunter, we are giving families the fuel they need to help get them
going as they tackle everyday adventures."
Paulin has incredible enthusiasm for staying active despite a heart condition
that may have limited someone with less determination. He enjoys daily
activities such as bike riding, swimming and playing tennis and encourages his
family and friends to get involved as well. He also puts an emphasis on eating
the right foods like whole grain oats, low fat milk, fruits and vegetables and
recognizes how they provide him with healthy fuel to exercise on a daily
basis, making him a great inspiration to others.
With less than one percent of kids getting the daily recommended amount of
whole grains in their diets^1, Quaker is continuing to develop new product
that give families even more options for getting their whole grain oats. New
Quaker Perfect Portions is a perfect example – it is a customizable instant
oatmeal that comes in a convenient, multiserve package that allows moms to
make a little or make a lot and sweeten to their liking because there is no
added sugar. Additionally, Quaker is supporting programs like NFL PLAY 60
which bring physical activity education to America's youth. In September,
Quaker teamed up with first-year NFL quarterback Andrew Luck to help NFL PLAY
60 launch their Super Bowl contest, which is now in its sixth year and aims to
inspire kids to eat right and stay active so that they can continue healthy
habits into adulthood.
"Although Hunter has had to deal with a lot of health challenges, his
perseverance and commitment to nourishing food and physical activity really
stood out among the entries," said NFL rookie quarterback and Quaker
spokesperson Andrew Luck. "It's been so rewarding to team up with
organizations like Quaker and NFL PLAY 60 to celebrate inspiring kids like
Hunter and help motivate families to embrace healthy changes that can make a
difference for a lifetime."
As the official Hot Cereal Sponsor of the NFL, Quaker will help provide
healthy fuel and fun at Super Bowl XLVII's NFL Experience Driven by GMC.
Quaker is bringing imagination to life through an oversized Epic Adventure
obstacle course that tests agility, accuracy and speed across multiple
activity stations featuring larger-than-life representations of your favorite
Quaker products. Quaker aims to complement the goals of NFL PLAY 60 by
continuing to make nourishing, whole grain oats that help give kids the
healthy fuel they want to partake in active play. For more information on
Quaker products and programs, including the newest addition to the oatmeal
portfolio, Quaker Perfect Portions, visit QuakerOats.com, Facebook.com/Quaker
^1 U.S. Department of Agriculture and U.S. Department of Health and Human
Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC:
U.S. Government Printing Office, December 2010.
About NFL PLAY 60 Super Bowl Contest presented by Quaker
The NFL PLAY 60 Super Bowl Contest presented by Quaker serves as a platform
for kids to inspire each other to power up with wholesome foods and stay
active. The promotion is now closed. A total of 34 official contest prizes
will be awarded, with 33 first prize winners and one grand prize winner. For
winner and prizing details please visit NFLRush.com/SuperKid.
About NFL PLAY 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's
long-standing commitment to health and wellness with partner organizations.
PLAY 60 also is implemented locally, as part of the NFL's in-school,
after-school and team-based programs. Since the program was launched in 2007,
the NFL has committed more than $250 million to youth health and fitness
through programming, grants, and media time for public service announcements.
The NFL and its teams have built more than 150 NFL Youth Fitness Zones and
integrated programs into more than 77,000 schools nationwide since the
campaign launched. In 2012, the NFL and its teams hosted more than 2,000 PLAY
60 events nationwide.
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc.,
one of the world's largest consumer packaged goods companies. For more than
130 years, Quaker's brands have served as symbols of quality, great taste and
nutrition. Holding leadership positions in their respective categories,
Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer
favorites. For more information, please visit www.QuakerOats.com,
www.Facebook.com/Quaker or follow us on Twitter @Quaker.
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
oPepsiCo Press Releases
Sara Scharg Julia Nissim
Quaker Oats Edelman Public Relations
SOURCE The Quaker Oats Company
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