Crumbs Bake Shop Announces Newly Re-launched Crumbs.com

  Crumbs Bake Shop Announces Newly Re-launched Crumbs.com

Business Wire

NEW YORK -- January 30, 2013

Crumbs Bake Shop, Inc. ("Crumbs") (NASDAQ: CRMB), the largest cupcake
specialty store chain in the U.S, today announced that the Company has
introduced a re-vamped and re-energized website. Through crumbs.com, Crumbs
Bake Shop ships cupcakes nationwide and expands the brand’s reach beyond the
Company’s 63 retail stores.

The site upgrade which features new branding and logo, enhanced content and a
redesigned format, will provide a better overall user experience and will
reinforce the company's already well-established position as the leading
cupcake retailer.

Julian R. Geiger, President and Chief Executive Officer, said, "As Crumbs Bake
Shop continues to grow and open more stores, it is more important than ever to
have a site dedicated to showcasing our famous cupcakes as well as engaging
our customers. Our team has worked hard and we are proud to present a new look
to crumbs.com, which our customers will love.”

About Crumbs Bake Shop, Inc.

The first Crumbs bake shop opened in March 2003 on the Upper West Side of
Manhattan. The Company is well known for its innovative and oversized gourmet
cupcakes. The Company currently has 63 locations, including 38 locations in
the New York Metro area, six locations on the West Coast, five locations in
Washington, D.C., two locations in Virginia, six locations in Chicago,
Illinois, four locations in Boston, Massachusetts, one location in
Pennsylvania, and one location in Delaware.

Contact:

Investor Relations:
ICR
Tom Ryan/Raphael Gross
646-545-4702
IR@crumbs.com
Or
Media Relations:
Crumbs
Quinn G. Solomon, 646-278-6092
qsolomon@crumbs.com
 
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