Sheraton Hotels Poised for Record-Breaking Growth over the Next 12 Months

  Sheraton Hotels Poised for Record-Breaking Growth over the Next 12 Months

    Global Hotel Icon will Open 30 Hotels over the next year, Propelled by
                      Phenomenal Growth in Asia Pacific

Openings Include the Official Debut of Sheraton Huzhou Hot Spring Resort – An
  Architectural Marvel Designed by China’s Leading-Edge Architect Ma Yansong

Business Wire

STAMFORD, Conn. -- January 30, 2013

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its
global powerhouse Sheraton plans to open 30 hotels over the next 12 months.
Half of the new Sheraton hotels will open in China, lengthening Starwood’s
lead as the largest upper-upscale global hotel operator in Asia Pacific.
Sheraton is also picking up momentum in several other emerging markets
including Latin America, the Middle East and Turkey.

Sheraton Hotels & Resorts plans to open 30 hotels over the next 12 months
including the Sheraton Huz ...

Sheraton Hotels & Resorts plans to open 30 hotels over the next 12 months
including the Sheraton Huzhou Hot Spring Resort in China. (Photo: Business
Wire)

“Sheraton is anticipating record-breaking growth, putting us on track to open
our 500^th hotel in 2015. The majority of our new hotel development is taking
place in the world’s fast-growing economies, while in North America, Sheraton
remains one of the most sought-after brands for conversion opportunities,”
said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “Our
portfolio is stronger than ever following our highly successful brand-wide
revitalization and multi-billion dollar investment to enhance the Sheraton
brand over the past several years.”

One of Every Two New Sheratons will Open in China

Sheraton is slated to open 15 new hotels across China over the next 12 months,
moving it closer to its target of 80 properties in this vast market by the end
of 2015. One of the more notable openings this year is Sheraton Huzhou Hot
Spring Resort, which boasts an innovative ring-shaped structure designed by
leading-edge architect Ma Yansong.

“The Sheraton growth trajectory in China has been nothing short of remarkable.
For the fourth year in a row, Sheraton will open approximately half of its new
hotels in China and demand continues to grow especially in second and third
tier cities,” said Harper. “We are also proud to add Sheraton Huzhou Hot
Spring Resort to our growing portfolio of architecturally unique hotels in
Asia Pacific.”

Global Powerhouse Expands Footprint in Diverse Emerging Markets

In addition to the flurry of new hotel openings in China, Sheraton is also
growing its portfolio in other fast-growing markets within Asia Pacific. New
openings this year will include Sheraton New Caledonia Bourail Resort and Spa
in New Caledonia and Sheraton Chandigarh Hotel in India.

“Sheraton is renowned as a global hospitality icon and the brand's early entry
into markets around the world is continuing to pave the way for future growth
not only for Sheraton, but also for Starwood's other eight sought-after
brands," said Simon Turner, President of Global Development for Starwood. "The
quality of the Sheraton hotel portfolio and pipeline is the strongest it has
ever been and we look forward to ongoing expansion in both emerging and
developed markets."

The brand’s portfolio in Africa and the Middle East will expand over the next
12 months with the addition of four new hotels including the fourth Sheraton
in Saudi Arabia– Sheraton Medina Hotel, Sheraton Dubai Mall of Emirates and
the first in Tajikistan – Sheraton Dushanbe Hotel. Sheraton will also open two
new hotels in Turkey, Europe’s fastest-growing market, in the cities of Adana
and Bursa.

Robust Growth in the Americas

One of the most promising growth markets for Sheraton is Latin America, which
boasts several of the world’s fastest growing economies. This year’s openings
will include Sheraton Tucuman Hotel – the brand’s ninth hotel in Argentina.
Sheraton is also increasing its footprint in Brazil as the country ramps up
infrastructure development ahead of the 2014 FIFA World Cup and 2016 Summer
Olympics. Following the opening of Sheraton Vitória in 2012, the brand will
open Sheraton da Bahia Hotel in Salvador this year and Sheraton Reserva do
Paiva Hotel & Convention Center, which is located 30 minutes from Recife, in
early 2014.

Sheraton continues to capture conversion opportunities in cities across North
America. Over the next 12 months, Sheraton will re-brand hotels in a number of
key cities throughout the U.S.

About Sheraton Hotels & Resorts

Sheraton helps guests make connections at more than 400 hotels in nearly 70
countries around the world and recently completed a $6 billion global
revitalization and is now in the midst of a $6 billion global expansion over
the next three years. Sheraton is owned by and is the largest and most global
brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel
and leisure companies in the world with 1,134 properties in nearly 100
countries and 154,000 employees at its owned and managed properties.

Starwood is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, Aloft®, and Element^SM. The Company boasts one of the
industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing
members to earn and redeem points for room stays, room upgrades and flights,
with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc.,
a premier provider of world-class vacation experiences through villa-style
resorts and privileged access to Starwood brands. For more information, please
visit www.starwoodhotels.com.

Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are not
guarantees of future performance and involve risks and uncertainties and other
factors that may cause actual results to differ materially from those
anticipated at the time the forward-looking statements are made. Further
results, performance and achievements may be affected by general economic
conditions, including the duration and severity of any global or regional
economic downturns, the availability of financing alternatives at acceptable
terms, the impact of war and terrorist activity, business and financing
conditions, foreign exchange fluctuations, cyclicality of the real estate
(including residential) and the hotel and vacation ownership businesses,
operating risks associated with the hotel, vacation ownership and residential
businesses. These risks and uncertainties are presented in detail in our
filings with the Securities and Exchange Commission. Although we believe the
expectations reflected in such forward-looking statements are based upon
reasonable assumptions, we can give no assurance that our expectations will be
attained or that results will not materially differ. We undertake no
obligation to publicly update or revise any forward-looking statement, whether
as a result of new information, future events or otherwise.

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Contact:

Starwood Hotels & Resorts
Nadeen Ayala, 203-351-2542
nadeen.ayala@starwoodhotels.com