M/I Homes Goes Red for Women’s Heart Health
INDIANAPOLIS -- January 30, 2013
Go Red for Women is the American Heart Association’s national movement. It was
created by women, for women with the expressed goal of uncovering the truth
about women and heart disease and conveying that information to the women of
Beyond raising money for research making information available to women, the
program seeks to change the way women live so they can reduce heart risk.
Women who have been made aware of Go Red and availed themselves of AHA
resources have been moved to action with dramatic results:
*More than 33 percent have lost weight
*Nearly 50 percent have increased their exercise
*60 percent have changed their diets
*More than 40 percent have checked their cholesterol levels
*33 percent have talked with their doctors about developing healthy heart
“When you hear the statistics, they’re quite staggering,” said Bob
Schottenstein, M/I Homes chairman and CEO. “Heart disease is the number one
killer of women over the age of 20 and currently 8,000,000 women in the U.S.
are living with heart disease. That said, only one in six women say they
believe that heart disease is their greatest health risk. We had to do
something to help change that figure.”
As one of America's preeminent home builders, M/I Homes will be using its
national reach to make a difference.
M/I Homes is donating $100 to the AHA for every home sold nationally during
February, March and April of 2013.
In addition, M/I is asking its homeowners to participate in the “A Picture and
a Promise” campaign. Homeowners are asked to sign a heart healthy pledge and
take pictures of themselves holding it in the yard of their M/I home, then to
post it on their personal Facebook page to raise awareness among their
Also when any M/I homebuyer donates $25 to the Go Red for Women program, M/I
will give them an additional bonus options allowance.
“This is the greatest threat to women in America with the least amount of
awareness. We’re happy to do our part to raise awareness.”
For more information on M/I Homes, visit https://www.mihomes.com/
M/I Homes, Inc. is one of the nation’s leading builders of single-family
homes, having delivered more than 82,000 homes. The Company’s homes are
marketed and sold under the trade names M/I Homes, Showcase Homes, TriStone
Homes and Triumph Homes. The Company has homebuilding operations in Columbus
and Cincinnati, Ohio; Chicago, Illinois; Indianapolis, Indiana; Tampa and
Orlando, Florida; Austin, Houston and San Antonio, Texas; Charlotte and
Raleigh, North Carolina; and the Virginia and Maryland suburbs of Washington,
M/I Homes, Inc.
Cliff White, 317-255-9700
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