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Bally Technologies to welcome lead celebrity of HISTORY’s “Pawn Stars” at ICE Totally Gaming February 6 in London



  Bally Technologies to welcome lead celebrity of HISTORY’s “Pawn Stars” at
  ICE Totally Gaming February 6 in London

Star of one of the world’s top TV shows to appear in the Bally stand at ExCeL
                                    London

ICE Totally Gaming 2013

Business Wire

-- January 30, 2013

Bally Technologies, Inc. (NYSE: BYI)

The HISTORY(R) Pawn Stars branded video slot game. (Photo: Business Wire)

The HISTORY(R) Pawn Stars branded video slot game. (Photo: Business Wire)

         Bally Technologies invites the media and ICE attendees to its ICE
         Stand S3-310 to meet one of the famous family members of HISTORY®’s
WHAT:    smash TV series Pawn Stars − Rick Harrison – who will appear to
         promote the new Pawn Stars™ video slot game, which features the
         entire celebrity cast. The game will also be on display in the Bally
         stand.
 
WHERE:   Bally Technologies’ Stand S3-310
         ICE Totally Gaming 2013
         ExCeL London
         One Western Gateway
         Royal Victoria Dock
         London
         E16 1XL
 
WHEN:    Wednesday, February 6
         3-5 p.m.
 
         Rick Harrison, headliner of HISTORY’s popular TV’s series Pawn Stars
WHO:     and co-owner of the world-famous Gold & Silver Pawn Shop on the Las
         Vegas Strip, where the hit reality show Pawn Stars is filmed.
 
MORE:    Bally Technologies ICE Microsite
         Pawn Stars Video Slot Trailer
         ICE Totally Gaming Website
         Bally Online Newsroom
 
CONTACT: Michael Bertetto
         International Marketing Manager
         (702) 584-7464 Direct
         (702) 443-0998 Mobile
         mbertetto@ballytech.com

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally’s product line includes
reel-spinning slot machines, video slots, wide-area progressives, interactive
and mobile applications, and Class II, lottery, and central-determination
games and platforms. Bally also offers an array of casino management, slot
accounting, bonusing, cashless and table management solutions. For more
information, please contact Laura Olson-Reyes, Senior Director, Marketing &
Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning
of the Securities Act of 1933, as amended, and is subject to the safe harbor
created thereby. Such information involves important risks and uncertainties
that could significantly affect the results in the future and, accordingly,
such results may differ from those expressed in any forward-looking
statements. Future operating results may be adversely affected as a result of
a number of risks that are detailed from time to time in the Company’s filings
with the Securities and Exchange Commission. The Company undertakes no
obligation to update the information in this press release and represents that
the information is only valid as of today’s date.

                         – BALLY TECHNOLOGIES, INC. –

Pawn Stars − ©2013 A&E Television Networks, LLC. All rights reserved. Pawn
Stars, HISTORY, the “H” and their associated logos are trademarks of A&E
Television Networks, LLC. Gold & Silver and its associated logos are
trademarks of Gold & Silver Coin Shop, Inc. All rights reserved.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130130005351/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50546343&lang=en

Contact:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com
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