Signs First Funded Vision Plan Partnership With BC HRMA Signs First Funded Vision Plan Partnership With BC HRMA

VANCOUVER, British Columbia, Jan. 30, 2013 (GLOBE NEWSWIRE) --, a division of ("Coastal") (Nasdaq:COA)
(TSX:COA) (Stockholm:COA), the leading online provider of eyewear announced
today that it has signed a partnership agreement with the British Columbia
Human Resource Management Association (BC HRMA). The two parties will work
together to offer enhanced vision benefits to all employees of BC HRMA and its
member organizations. The new plans enable employers to provide superior
vision benefits to their employees at the same or lower cost than current
vision benefit offerings. Options exist to customize the new vision benefits
to meet the needs of members and their families.

"The vision plans we have developed in consultation with BC HRMA are truly
innovative and appeal to its member organizations seeking to enhance their
employee benefits while at the same time reducing costs," commented Greg
Lechner, Coastal's VP of Business Development. " is
Canada's leading eyewear company and it is partnerships like this that are
changing the way people buy vision products, providing members and their
families with the highest quality eyewear at tremendous savings.

Simon Evans, BC HRMA's CEO, commented, "We are very excited about the options
and savings that this partnership offers our membership and staff."

About HRMA

The BC-based Human Resources Management Association (BC HRMA) is a non-profit
organization dedicated to advancing professional people practices through
professional development opportunities such as conference, workshops,
symposiums, mentorship and volunteer programs.

The association provides leadership to more than 5,500 members and 3,000
affiliates that collectively represent CEOs, directors of HR, consultants,
educators, students, HR generalists, and small-business owners. Established in
1942, BC HRMA is a founding member of the Canadian Council of Human Resources
Associations (CCHRA) and the exclusive grantor of the Certified Human
Resources Professional (CHRP) designation in British Columbia and Yukon.

About is one of the largest online retailers of vision care products in
the world. Coastal empowers customers to easily browse, try on and buy
eyewear—saving time, money and sanity. With every pair of qualifying frames
purchased, Coastal donates a pair to someone in need through its Change the
View project. Founded in 2000, Coastal designs, produces and distributes the
largest selection of glasses and contact lenses on the Internet, including a
unique combination of designer glasses, contact lenses, sunglasses, and vision
care accessories. Coastal serves customers in more than 150 countries through
the Coastal Contacts family of websites including:,,,,,,,,, and

Cautionary Note Regarding Forward-Looking Statements

This News Release may contain "forward-looking statements" as defined in the
U.S. Securities Act of 1933, the U.S. Securities Exchange Act of 1934, the
Private Securities Litigation Reform Act of 1995 and applicable Canadian
securities legislation concerning the business, operations and financial
performance and condition of Coastal.Statements that are not historical fact
are forward-looking statements. The words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect", "goal",
"target", "should," "likely," "potential," "continue," "project," "forecast,"
"prospects," and similar expressions typically are used to identify
forward-looking statements.Examples of such forward-looking statements
include statements relating to: Coastal's perception of the contact lens and
eyeglasses industry or market and anticipated trends in that market in any of
the countries in which Coastal does business; its anticipated ability to
procure products and supplies, or the terms under which it procures products
and supplies; Coastal's anticipated business operations, inventory levels,
ability to handle specific order and call volumes, ability to fill and ship
orders in a timely manner, ability to achieve greater marketing efficiency or
similar statements; ability to increase its production; plans for capital
expenditure plans; relationships with suppliers; anticipated results of
operations, including but not limited to anticipated sales, revenues,
earnings, tax benefits or similar matters; the effects of seasonality;
sufficiency of cash flows; and Coastal's perceptions regarding volatility in
and impact of foreign currency exchange rates.

Forward-looking statements are based on the then current expectations,
beliefs, assumptions, estimates and forecasts about Coastal's business and the
industry and markets in which it operates.Forward-looking statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Assumptions underlying Coastal's
expectations regarding forward-looking statements or information contained
herein include, among others: that Coastal will maintain its position in the
markets it operates in and will expand into other markets in a favorable
manner; that it will have sufficient capital to continue making investments in
advertising, inventory, property, equipment and leasehold improvements as well
as personnel to support its business and new product lines, including its
eyeglasses business; that Coastal will be able to generate and maintain
sufficient cash flows to support its operations; that it will be successful in
complying with industry regulatory requirements in British Columbia and other
jurisdictions; that Coastal will be able to establish and/or maintain
necessary relationships with suppliers; and that it will retain key personnel.
The foregoing list of assumptions is not exhaustive. Readers are cautioned
that forward-looking statements or information are only predictions, and that
Coastal's actual future results or performance may be materially different due
to a number of factors.These factors include, but are not limited to: changes
in the market; potential downturns in economic conditions; consumer credit
risk; Coastal's ability to implement its business strategies; competition;
limited suppliers; inventory risk; disruption in its distribution facilities;
mergers and acquisitions; foreign currency exchange rate fluctuations;
regulatory requirements; demand for products Coastal sells; competition and
dependence on the internet as well as those risks described in the securities
filings of Coastal.

Although Coastal believes that its plans, intentions and expectations
reflected in or suggested by such forward-looking statements are reasonable,
actual results could differ materially from a projection or assumption in any
of its forward-looking statements. Coastal's future financial condition and
results of operations, as well as any forward-looking statements, are subject
to change and inherent risks and uncertainties. The forward-looking statements
contained herein are made only as of the date hereof. Coastal does not have,
or undertake, any obligation to update or revise any forward-looking
statements whether as a result of new information, subsequent events or
otherwise, unless otherwise required by law.

CONTACT: Terry Vanderkruyk
         Vice President, Corporate Development
         Liolios Group Inc.
         Scott Liolios or Cody Slach
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