Acclaimed Music Producers, Award-Winning DJs to Judge 2013 McDonald's Flavor Battle Finale in Miami

 Acclaimed Music Producers, Award-Winning DJs to Judge 2013 McDonald's Flavor
                            Battle Finale in Miami

Legendary mix-masters DJ Clue, Just Blaze and Spinderella to select new
champion, Funkmaster Flex to host live finale

PR Newswire

OAK BROOK, Ill., Jan. 30, 2013

OAK BROOK, Ill., Jan. 30, 2013 /PRNewswire/ -- McDonald's USA today announced
renowned spin veterans/beatsmiths DJ Clue, Just Blaze and GRAMMY® Award winner
Spinderella will judge three of the nation's hottest, emerging mix-masters as
they battle live for $10,000 and the 2013 McDonald's Flavor Battle
championship title. DJ/digital guru Funkmaster Flex will emcee the exclusive
finale event Thursday, February 7, at Cameo nightclub in Miami Beach.


"Flavor Battle is an important program for up-and-coming DJs and I'm thrilled
to be part of the finale," said Funkmaster Flex. "As a DJ, I love to scratch
and mix music, and I know how meaningful it is to the three finalists to show
off their skills before some of the most notable names in the industry."

McDonald's Flavor Battle is a national DJ competition featuring some of
America's hottest, emerging mix-masters. The competition began online last
November with 24 DJs representing three McDonald's iconic burgers and U.S.
regions — Big Mac (West), Double Quarter Pounder with Cheese (Central) and
Angus Third Pounder (East). The top three DJs have advanced to the final round
of the competition.

The Flavor Battle finale is a private event, but anyone can experience the
best-in-booth battle via live webcast at, February 7 at 9
p.m. EST. Celebrity blogger and official Flavor Battle social media
correspondent Necole Bitchie will also bring the action alive on Twitter with
live updates from the event. Audiophiles everywhere are encouraged to join the
conversation at #FlavorBattle.

"After years of working with some of the hottest music artists, I know it
takes time to get to a national level of stardom," said Just Blaze. "I look
forward to helping select the next Flavor Battle champion. I can't wait to
hear the DJs live and see where this competition takes them."

"There are some skilled DJs in this year's final competition," said DJ Clue.
"The finalists must have talent to make it this far, but the ultimate champion
will have to do more than just mix, they'll have to rock the crowd, and the
judges, to take home the title."

More than 400,000 fans voted online and now three finalists — DJ Jena Red of
Pasadena, Cali., representing the Big Mac and West region; DJ Arty J of St.
Louis, Mo., representing the Double Quarter Pounder with Cheese and Central
region; and DJ Element of Brooklyn, N.Y., representing the Angus Third Pounder
and East region — will compete before a panel of industry legends, who will
rate them on mixing skills, technique, performance flow and crowd appeal.
Ultimately, only one will be crowned the 2013 Flavor Battle champion.

"We are pleased to have such an incredible mix of musical talent join us for
the McDonald's Flavor Battle finale," said Rob Jackson, McDonald's U.S.
marketing director. "McDonald's is committed to supporting programs that are
meaningful to the communities we serve. We're happy to offer Flavor Battle to
promising DJs, as it offers these unique artists a national platform to
connect with communities everywhere through good music and our tasty big

Flavor Battle launched in 2009 as an extension of McDonald's 365Black
initiative. McDonald's 365Black platform was created to celebrate the pride,
heritage and achievements of African-Americans year round.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States
offering a variety of wholesome foods made from quality ingredients to more
than 26 million customers every day.Nearly 90 percent of McDonald's 14,000
U.S. restaurants are independently owned and operated by local businessmen and
women. Customers can now log online for free at any of the 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more information,
visit,or follow us on Twitter (@McDonalds) and
Facebook ( for updates on our business, promotions and
menu items.

The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: 365Black, Angus Third Pounder, Big Mac, Double Quarter Pounder
with Cheese, Flavor Battle and McDonald's. 

© 2013 McDonald's


Contact: Beletra Atwaters, McDonald's USA,,
+1-630-623-2901; or Paris Ivory, Burrell Communications,,
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