Canon U.S.A. Introduces Three New Stylish PowerShot Digital Cameras Providing Wide-Angle and Long Telephoto Lenses in Compact

  Canon U.S.A. Introduces Three New Stylish PowerShot Digital Cameras
  Providing Wide-Angle and Long Telephoto Lenses in Compact Designs

New Lineup Includes the Wireless-Enabled PowerShot ELPH 330 HS Digital Camera
                    With a Powerful 10x Optical Zoom Lens

Business Wire

LAKE SUCCESS, N.Y. -- January 28, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the
addition of three stylish, feature-packed PowerShot Digital Cameras: the
PowerShot ELPH 330 HS, ELPH 115 IS and A2500. These new models are ideal for
photography enthusiasts of all levels looking for great photo quality and
excellent video performance in compact, powerful point-and-shoot designs.

The new PowerShot ELPH 330 HS digital camera provides advanced wireless
connectivity for easy sharing. Providing great performance in dimly lit
situations, the ELPH 330 HS digital camera includes the Company’s HS SYSTEM
that delivers clear images with minimal noise and maximum detail even when
shooting in low-light. The new cameras offer great features such as Canon’s
Smart AUTO, enabling even novice users to get optimal camera performance
automatically, so whether photographing a running child or a solo recital on
stage the cameras deliver spectacular images with ease. Smart AUTO allows the
cameras to detect up to 58 scenes for the PowerShot ELPH 330 HS digital camera
and up to 32 scenes for the PowerShot ELPH 115 IS digital camera and PowerShot
A2500 digital camera. All three models also feature ECO Mode, an advanced new
method that manages power consumption and extends battery life by
approximately 30 percent, when enabled, allowing you to shoot more photos for
a longer amount of time.

“With the introduction of these sleek, new models to our family of PowerShot
digital cameras, we are able to provide our customers with a range of imaging
options including more models with wireless connectivity to upload and share
their amazing creative images,” said Yuichi Ishizuka, executive vice president
and general manager, Imaging Technologies and Communications Group, Canon

PowerShot ELPH 330 HS Digital Camera

Photography today is as much about image quality as it is about sharing,
whether through prints or online communities. With this in mind, the PowerShot
ELPH 330 HS digital camera builds upon the success of the PowerShot line with
built-in advanced wireless capabilities to easily share high-quality images
captured with an impressive 10x optical zoom lens and 12.1-megapixel
High-Sensitivity CMOS image sensor. After an initial one-time set-up, the
camera can connect to both iOS^® or Android^TM smartphones and tablets^i for
quick and easy sharing. Users launch Canon’s free CameraWindow application ^
ii, available on both the iOS^® and Android^TM operating systems^i, to
wirelessly transfer photos and videos from the camera to their device. ^
Frequently used devices and accounts are conveniently stored in the camera’s
wireless history menu for quick one-touch access.

With these enhanced wireless capabilities, users now have the ability to
comment on their uploaded photos directly from the camera – so being part of
conversations taking place on social networking sites is easy and convenient.
In addition, individuals can control the destination of Facebook uploads –
choosing to share content with everyone, or post photos only to selected
Facebook groups. Users can also instantly upload images wirelessly from the
camera to Canon iMAGE GATEWAY^iii, and automatically upload them to a computer
remotely. Photos can also be printed wirelessly using Wireless PictBridge^iv
on select Canon wireless inkjet printers, including the new PIXMA MG6320 Photo
All-In-One printer, so special moments can be preserved and cherished.

A fantastic multipurpose lens: the PowerShot ELPH 330 HS digital camera
provides a 10x optical zoom lens taking images from 24mm wide, up to 240mm at
the telephoto end, able to capture that group shot, or zoom in for a dynamic
close-up. Great even in low light, the camera’s 12.1-megapixel
High-Sensitivity CMOS image sensor and DIGIC 5 image processor combine and
deliver on Canon’s HS SYSTEM helping ensure detail is captured even in dark or
shadowed areas at a maximum ISO speed of up to 6400. For capturing memorable
moments on video, at the touch of a dedicated movie-record button, the
PowerShot ELPH 330 HS digital camera shoots beautiful 1080p Full HD video and
includes a built-in stereo microphone for great sound. Helping document
vacations with your own personal highlight reel, the camera’s new Hybrid AUTO
mode utilizes a combination of Smart AUTO and Intelligent IS to create a
beautiful and steady HD video clip (up to approximately 4 seconds) in Movie
Digest mode every time you shoot a still image. Helping ensure you don’t miss
those magic moments, the camera features both High Speed AF for fast focusing
speed and High‐Speed Burst for continuous capture at up to 6.2 frames per
second while maintaining superb image quality. The combination of features,
including wireless connectivity, Canon’s Intelligent IS system and ECO Mode,
help make the PowerShot ELPH 330 HS digital camera a great imaging companion
for vacations, all-day sporting events, or family parties.

Expected to hit store shelves in March, the PowerShot ELPH 330 HS digital
camera will be available in three modern colors: black, silver and pink for an
estimated retail price of $229.99.

PowerShot ELPH 115 IS Digital Camera

The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x
optical zoom lens (28-224mm), which provides a focal range to capture most any
situation. The PowerShot ELPH 115 IS digital camera includes a 16-megapixel
image sensor and DIGIC 4 image processor for exceptional image quality. For
those photographers who “shoot it all” and seamlessly move from scene to
scene, the PowerShot ELPH 115 IS digital camera provides Canon’s Smart AUTO
mode that intelligently selects the proper camera settings based on up to 32
predefined shooting situations for capturing spectacular images in a variety
of settings with ease. For creative video capture, users can record HD video
with a built-in microphone for great sound. The PowerShot ELPH 115 IS digital
camera also includes Canon’s unique Intelligent IS system technology, matching
the lens movement with one of six stabilization modes for smooth video and
sharp still images. The camera also includes Canon’s new ECO Mode allowing you
to shoot more photos for a longer amount of time.

With anticipated in-store availability in March, the PowerShot ELPH 115 IS
digital camera will be available in four sleek colors: blue, silver, black and
pink at an estimated retail price of $169.99.

PowerShot A2500 Digital Camera

Rounding out Canon’s new PowerShot lineup is the PowerShot A2500 digital
camera, which includes a 16-megapixel image sensor and DIGIC 4 Image
Processor, as well as a 28mm wide-angle lens with 5x optical zoom that can
extend out to 140mm at the telephoto end. The camera also features Canon’s
Smart AUTO mode that analyzes each scene to intelligently select camera
settings based on 32 predefined shooting scenarios to help capture stunning
images with ease. The PowerShot A2500 digital camera can also capture great
video, recording HD through a dedicated movie button. Helping ensure crisp
images, Canon’s Digital IS reduces the effect of camera shake and subject
movement. For travelers and those on the go, Canon’s new ECO Mode conserves
battery life, allowing you to shoot more photos over a longer period of time.
For those photographers looking to be a little more creative, the camera also
features various Scene Modes such as Fisheye Effect, Toy Camera Effect and
Monochrome to help provide additional creative freedom when capturing your
photos. And for those just learning the art of photography, a Help Button will
provide simple explanations of camera settings and functions.

Expected for sale in April, the PowerShot A2500 digital camera will be
available in silver, red and black for an estimated retail price of $129.99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011† and is one of Fortune Magazine's World’s
Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting

†Based on weekly patent counts issued by United States Patent and Trademark

Android is a trademark of Google Inc. iOS is a trademark or registered
trademark of CISCO in the U.S. and other countries as is used under license.

All referenced product names, and other marks, are trademarks of their
respective owners.

Availability, prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may vary.

^i Compatible with iOS version 5.1/6.0 or later and Android devices version
2.3/4.0 or later. Data charges may apply.

^iiThis software enables you to upload images to social network services.
Before uploading images, please be aware that image files may contain privacy
related information such as people and places. If necessary, please delete
such information. Canon does not obtain, collect or use such images or any
information included in such images through this software.

^iii One-time registration is required on CANON iMAGE GATEWAY online photo

^ivPictBridge (Wireless LAN) certified printer is required.


Canon U.S.A., Inc.
Len Musmeci, 516-328-4884
Ellen Heydt, 516-328-5078
Canon U.S.A. Web site:
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