Raven Applied Technology Division Adds New Leader of Global Sales and Marketing

Raven Applied Technology Division Adds New Leader of Global Sales and

SIOUX FALLS, S.D., Jan. 29, 2013 (GLOBE NEWSWIRE) -- Raven Industries
(Nasdaq:RAVN)has named sales and marketing veteran, Michelle M. Lavallee, as
the new head of Global Sales and Marketing for the Applied Technology
Division. Michelle brings with her over twenty years of experience in
international business, sales, marketing, innovation, strategy and customer
service in multiple verticals, all of which experienced double digit growth in
market share under her leadership. In this new role, Michelle will be
responsible for implementing and executing a global sales and marketing
strategy designed to help customers maximize their profits and increase their
operational efficiency.

"We are excited to have Michelle lead the sales and marketing efforts for the
Applied Technology division around the world," said Matt Burkhart, the
division's Vice President and General Manager. "Her vast marketing experience
plus her well-rounded executive background will be a great addition to the ATD
team. This position will help further Raven's global presence in the precision
ag market."

With an MBA from Kellogg, a university with a strong reputation for marketing,
Lavallee is well versed in bringing together sales and marketing teams in
order to better identify and serve customer needs and grow market share. Prior
to joining the Raven team, she was Senior Vice President of Innovation and
Chief Marketing Officer for Avera, an integrated regional health provider in
Sioux Falls, where she was responsible for managing the innovation process to
develop break-through strategies, business opportunities and new technologies.
In addition, she created one of the first ROI marketing platforms in the
industry and led an award-winning design team. Prior to Avera, Lavallee
created national and regional branding platforms within a Fortune 200
conglomerate and a regional educational institution of higher learning. 

"Raven's mission is to help solve the world's great challenges and, in
particular with applied technology, to help farmers feed the world. I love the
big vision," said Michelle. "I am a South Dakota native who grew up in a rural
environment and am so delighted for the opportunity to work with a local
organization that is really paving the way in the high-tech world of precision
agriculture in the global marketplace."

About Raven Industries Applied Technology Division

Since 1978, Raven has helped define the concept of precision agriculture, and
continues today to bring groundbreaking new ideas and precision ag products to
growers around the world that improve agricultural efficiency, productivity
and stewardship of the land. Raven is publicly traded on NASDAQ (RAVN) and has
earned an international reputation for agricultural innovation, product
reliability and unmatched service and support. In partnership with a network
of Raven dealers and distributors, they are helping growers of all sizes and
all types work smarter, reduce input costs and increase yields and

CONTACT: Jessica DeJong
         Marketing Communications Coordinator
         Raven Industries
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