Holcim (US) Launches Masonry App at World of Concrete

            Holcim (US) Launches Masonry App at World of Concrete

Innovative Technology Enhances Customer Experience

PR Newswire

WALTHAM, Mass., Jan. 29, 2013

WALTHAM, Mass., Jan. 29, 2013 /PRNewswire/ -- Holcim (US) (www.holcim.us), one
of the nation's leading manufacturers and suppliers of cement and mineral
components, will introduce its Rainbow Masonry Designer App at this year's
World of Concrete (WOC) tradeshow. The iPad application will allow architects
to collaborate in real time with building owners and/or construction companies
to visually select brick facades that reflect a project's vision.

"We're very excited to offer this new tool to the market," said Filiberto
Ruiz, deputy chief executive officer of Holcim (US)."The app makes it far
easier to design projects and deliver accurate color information to brick
manufacturers for quoting. Holcim is committed to delivering value that helps
our customers grow their businesses. Utilizing the right technology empowers
our customers and we believe the new Rainbow Masonry Designer App will do

The Masonry Designer App allows users to view and select brick colors,
pattern/bond and mortar colors in real time. Once a combination is selected, a
PDF of the choices can be sent to various brick manufacturers for samples and
estimates. By dynamically selecting brick colors, patterns and one of the
sixty different Rainbow mortar colors available, much of the guesswork and
color speculation can be avoided. The free application is supported by the
Apple iOs for the iPad via web browsers. Holcim (US) experts will be
available at booth N 1327 to demonstrate the application and brief attendees
on key features.

WOC attendees visiting the Holcim (US) booth can also speak with company
experts about the company's cements, masonry solutions, and Envirocore family
of eco-efficient products. Other technology solutions including Holcim's
weatherApp, which utilizes ACI standards tied to global forecasting to
determine the favorability of conditions for placing concrete, will be
highlighted. The Holcim (US) booth will also feature various case studies and
information about the fourth cycle of the Holcim Awards.

About Holcim (US) Inc.

Holcim (US) Inc. is a subsidiary of Holcim Ltd, and one of the nation's
leading manufacturers and suppliers of cement and mineral components. Holcim
(US) has approximately 1,800 employees and operates 12 manufacturing plants
and more than 50 distribution facilities in the United States.

About World of Concrete

World of Concrete is the industry's only annual international event dedicated
to the commercial concrete and masonry construction industries. Featuring
indoor and outdoor exhibits with the industry's leading suppliers showcasing
innovative products and technologies, exciting demonstrations and
competitions, and a world-class education program. Visit the WOC website at
www.worldofconcrete.comfor complete show details.

SOURCE Holcim (US) Inc.

Website: http://www.holcim.us
Contact: Robin L. DeCarlo, Robin.Decarlo@holcim.com, +1-781-647-2364
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