Rogers Media and Buffalo Bills Announce Five-Year Deal Extension for Bills in Toronto at Rogers Centre

Rogers Media and Buffalo Bills Announce Five-Year Deal Extension for Bills in 
Toronto at Rogers Centre 
TORONTO, Jan. 29, 2013 /CNW/ - Rogers Media and the Buffalo Bills today 
announced key details of a renewed five-year partnership that will continue to 
deliver a first-class sports experience to Canadian NFL fans. The agreement, 
which begins in 2013 and runs through 2017, will see the Bills play a total of 
six games at Rogers Centre in Toronto: one regular season game each season, 
plus one pre-season game in 2015. 
The deal is an extension of a partnership between Rogers Media and the Buffalo 
Bills that began in 2008. 
"Rogers Media is committed to producing and delivering premium sports content 
and experiences for fans," said Keith Pelley, President, Rogers Media. "We 
are ambassadors of the NFL and are continually assessing the market to bring 
that true NFL experience to Canadians. We created a benchmark for our game 
last season with a first-rate pre-game festival and half-time show, and look 
forward to building on that over the next five years." 
"The Bills partnership with Rogers Media is key to our franchise's 
regionalization plan and we are excited to continue it for years to come," 
said Russ Brandon, Buffalo Bills' President and Chief Executive Officer. 
"Our regionalization efforts have strengthened the franchise's foothold in 
Western New York by supporting our efforts to further develop our fan base in 
Toronto and Southern Ontario. The Bills-Rogers Media partnership continues 
to give us tremendous exposure in the market and its success will only 
accelerate with a few wins on the field." 
Ticket prices will remain consistent with last season's game, with more than 
60% of tickets less than $100. 
The games (date, time, and opponent) will be determined by the NFL, with 
information for the 2013 season available in April when the league announces 
the schedule. Tickets will be available to the general public shortly 
thereafter. Past ticket holders and Bills in Toronto Insiders will have the 
opportunity to be placed on a priority reserve list for tickets, beginning 
today through February 14. Fans can visit Bills in Toronto for more 
Bills in Toronto games will continue to air nationally on City and Sportsnet, 
with NFL games continuing to experience growth with Canadian audiences 
year-over-year. Audiences for the 2012 Bills in Toronto game (Bills vs. 
Seahawks, Dec. 16) on City and Sportsnet were up 6% over 2011 (404,000 viewers 
vs. 381,000*) and 19% since the inaugural Bills in Toronto game in 2008 
(404,000 vs. 340,000**). Sportsnet's average audience for the NFL Thursday 
night games this season was up 3% over last year (370,000 vs. 359,000*), while 
City's average audience of the Sunday late game this season was up 3% over 
last year (361,000 vs. 352,000*). 
Rogers Media will continue to leverage its robust portfolio of assets across 
television, radio, print and digital to drive mass awareness and increase the 
Bills fan base in Canada. 
About Buffalo Bills
Founded in 1959, the Buffalo Bills are one of the most storied franchises in 
the National Football League (NFL). The Bills have won two American Football 
League (AFL) Championships (1964 - 1965) and won an NFL record four straight 
AFC Championships (1990 - 1993) that included four trips to the Super Bowl. 
The Bills are a progressive organization and pride themselves on the 
regionalization of their team. They hold their training camp in Rochester, NY 
and were the first NFL team ever to play a home game in Canada with the Bills 
in Toronto initiative that began in 2008. As Western New York's top-rated 
sports and entertainment choice, the Bills annually entertain three quarters 
of a million fans at Ralph Wilson Stadium, produce the region's number-one 
rated sports television programming, have one of the NFL's largest fan clubs 
with the Bills Backers, and host the most visited team website in Western New 
York. Under the guidance of Hall of Fame member and original team founder, 
Ralph Wilson, Jr., the Bills will play six games in Toronto from 2013 - 2017 
(one regular season game per season and one pre-season game in 2015). For more 
Bills information, visit, call (716) 648-1800, become a fan 
on Facebook at, follow the Bills on Twitter at or get the Bills mobile app via 
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), 
is a diversified leading Canadian media company that engages in television and 
radio broadcasting, publishing, digital, and sports entertainment. Rogers 
Broadcasting has 55 AM and FM radio stations across Canada; television 
properties include six Citytv stations, five OMNI multicultural television 
stations, Sportsnet (consisting of four regional channels and the 
nationally-distributed Sportsnet ONE and Sportsnet World), andThe Shopping 
Channel, a televised and internet shopping service. Rogers Publishing 
produces many well-known consumer and online magazines, such as Maclean's, 
Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a 
number of industry, medical and financial publications. Rogers Media's suite 
of digital assets reaches 17 million unique visitors per month through more 
than 1,000 premium owned + exclusive and extended network sites. Rogers 
Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment 
facility, and the Toronto Blue Jays Baseball Club. 
*Source: BBM Canada PPM Data; all audiences 2+
**Source: BBM Canada NMR Data; all audiences 2+ 
Media Contacts: Andrea Goldstein, Rogers Media, (m) 647.801.4394 Chris Jenkins, Buffalo 
Bills, (w) 716.312.8702 
Image with caption: "Rogers Media and Buffalo Bills announce details of new 
five-year deal extension. Pictured above (L-R) Rogers Media's Greg Albrecht, 
Buffalo Bills's Mary Owen, Rogers Media's Keith Pelley, Buffalo Bills's Russ 
Brandon, and Doug Marrone (CNW Group/Rogers Media)". Image available at: 
SOURCE: Rogers Media 
To view this news release in HTML formatting, please use the following URL: 
CO: Rogers Communications Inc.
ST: Ontario
-0- Jan/29/2013 18:41 GMT
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