Ten Finalists Announced for the MUES Business Plan Competition

  Ten Finalists Announced for the MUES Business Plan Competition

         Finalists to Compete for New $10,000 Consumer’s Choice Award

Business Wire

CHICAGO -- January 29, 2013

Ten talented entrepreneurs have advanced to the final round of the MillerCoors
Urban Entrepreneurs Series (MUES) Business Plan Competition, which has awarded
nearly two million dollars in grants since 1999. The diverse group of
entrepreneurs will present their business plan to a panel of nationally
renowned judges in Chicago for a chance to win part of the $150,000 prize

For the first time, consumers will have the chance to vote for their favorite
urban entrepreneur through the Consumer’s Choice Award; the fan-favorite
finalist will win a business development grant of $10,000. Consumers cast
their votes once per day via Facebook at Facebook.com/MillerCoorsUES from
January 29 to February 11.

“As a leading innovator in the beer industry, we’re proud to recognize and
reward fresh and creative business ideas. The MUES program has helped increase
economic opportunities and resources for dynamic businesses across the
country," said Larry Waters, senior director of community commerce and
partnerships at MillerCoors. “This year, we’re adding to the excitement by
opening it up to consumers and asking them to vote for their favorite idea.”

The following entrepreneurs advanced to the final round out of hundreds of

  *Santiago Halty -  Senda Athletics: A U.S.-based company making fair trade
    sports balls and equipment with designs and styles inspired by athletes
    from around the world.
  *Whitney and Brent Herrington – Elevenup Shoes: A specialty women’s shoe
    company focusing exclusively on plus size consumers by providing shoe
    sizes 11 and up.
  *Felix Lloyd and Jordan Bookey – Zoobean, LLC: A search resource that will
    empower parents with a new way to search, recommend and buy the best books
    for children by curating and cataloging the highest quality children’s
    books and e-books.
  *Lauren Miller and Jason Brien- Excelegrade: A company that developed
    online software that replaces paper-based tests in K-12 classrooms with
    assessments on tablets, smart phones, and laptops.
  *David Mitchell – Wesley Mitchell Chapel: A Texas-based funeral home that
    will celebrate the life of the departed and bolster support systems for
    those who must live without them.
  *Gabriel Munoz and Raul Duran - Hispanic Employee Recruiting Online: An
    innovative online platform that will unite companies seeking to build a
    diverse workforce with quality, bilingual candidates in the Midwest.
  *Tinia Pina - Re-Nuble, Inc.: A social enterprise providing local, organic
    recycling services for major food waste generators using innovative and
    clean technology.
  *Carlton Reeves – Reeves Technologies LLC: Creators of Tabit, a
    point-of-sales (POS) system that promotes a positive dining experience by
    connecting consumers and restaurants.
  *Tia Robinson – Vertical Edge: An apparel company that provides fashionable
    fitness wear for traditional and alternative fitness enthusiasts.
  *Ben Silbert and Mac Tichner – Bar & Club Stats: Creators of a custom iPod
    or iPhone ID scanner that provides real-time demographic information about
    bars, nightclubs and arenas.

MillerCoors will announce this year’s winners in March and will award a
$50,000 business grant to the top contestant and $25,000 grants to four
runners-up. Consumers who vote at the MUES Consumer’s Choice Award must be age
21 and older. All votes should be submitted at www.Facebook.com/MillerCoorsUES
by Monday, February 11, 2012, at 9:00 p.m. (CST).

The MUES program was designed to help urban entrepreneurs grow their business
and offers a set of unique resources for business owners to craft successful
business plans and gain insights from experts. Resources are available via
online and mobile platforms, allowing entrepreneurs to access videos and other
business resources while on the go. MUES supporters include the National
Association of Asian American Professionals (NAAAP), the Atlanta Business
League, the Chicago Urban League, the Greater Harlem Chamber of Commerce, the
Hispanic Chamber of Commerce of Greater Dallas, the United States Hispanic
Chamber of Commerce and additional local chambers and chapters of the Urban

For more information on the MUES Business Plan Competition and helpful
business resources, visit www.MillerCoorsMUES.com.

Overview of MillerCoors

Built on a foundation of great beer brands and nearly 300 years of brewing
heritage, MillerCoors continues the commitment of its founders to brew the
highest quality beers. MillerCoors is the second-largest beer company in the
United States, capturing nearly 30 percent of beer sales in the U.S. and
Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors
has a broad portfolio of brands across every major industry segment. The
portfolio is led by the company’s premium light brands: Coors Light, Miller
Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers
consumers refreshment as cold as the Rockies. Miller Lite established the
American light beer category in 1975, offering beer drinkers a light beer that
tastes like beer should. Miller64 is 64 calories of crisp, light taste that
complements a balanced lifestyle. MillerCoors brews premium beers Coors
Banquet and Miller Genuine Draft, and economy brands Miller High Life and
Keystone Light. Tenth and Blake Beer Company, MillerCoors craft and import
division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and
features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon
Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates
eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery
in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in
Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.
MillerCoors vision is to create the best beer company in America through great
people changing the way America enjoys beer. MillerCoors builds its brands the
right way through brewing quality, responsible marketing and sustainable
environmental and community impact. MillerCoors is a joint venture of
SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com,
at facebook.com/MillerCoors or on Twitter through @MillerCoors.


Karina Diehl, 312.496.2973
Flowers Communications Group
Luis Roberto Castelló, 312.228.8828
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