SKECHERS Super Bowl Weekend Commercial to Star Legendary 49ers Joe Montana and Ronnie Lott

  SKECHERS Super Bowl Weekend Commercial to Star Legendary 49ers Joe Montana
  and Ronnie Lott

 NFL Football Icons to Promote the Company’s Relaxed Fit Footwear Collection

Business Wire

MANHATTAN BEACH, Calif. -- January 29, 2013

SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company’s second
commercial airing Super Bowl weekend will feature two of the greatest 49ers
players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and
Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2’s
College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated
spot during the second quarter, the Skechers Relaxed Fit commercial uses humor
to showcase how Montana stays cool under pressure wearing Relaxed Fit

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl
weekend. (Photo: Busi ...

Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl
weekend. (Photo: Business Wire)

Launching the day before the San Francisco 49ers take on the Baltimore Ravens
in Super Bowl XLVII, the new commercial will reunite the legendary Hall of
Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam
footbed, roomier fit and instant comfort.

“Relaxed Fit gives guys the perfect combination in their footwear: incredibly
comfortable shoes that look great in any setting. So we thought, let’s give
them what they want with football legends delivering some old-school physical
comedy,” said Michael Greenberg, president of SKECHERS. “Working with two of
the greatest players of all time was amazing, and the fact that their former
team will be playing in the Super Bowl this weekend makes it all the sweeter.”

The new spot is the latest in a series of Relaxed Fit ads that star America’s
sports icons; previous commercials have featured Montana, legendary Hall of
Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner
Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has
fast become one of SKECHERS’ most successful men’s footwear collections and
will soon expand into women’s footwear.

SKECHERS will also debut a commercial during the second quarter of Sunday’s
Super Bowl for the Company’s new performance running shoes, Skechers GOrun 2.


SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs,
develops and markets a diverse range of footwear for men, women and children
under the SKECHERS name. SKECHERS footwear is available in the United States
via department and specialty stores, Company-owned SKECHERS retail stores and
its e-commerce website, and over 100 countries and territories through the
Company’s global network of distributors and subsidiaries in Brazil, Canada,
Chile, Japan, and across Europe, as well as through joint ventures in Asia.
For more information, please visit, and follow us on Facebook
( and Twitter (!/SKECHERSUSA).

This announcement may contain forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements include, without limitation,
any statement that may predict, forecast, indicate or simply state future
results, performance or achievements, and can be identified by the use of
forward looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will continue," "will
result," "could," "may," "might," or any variations of such words with similar
meanings. Any such statements are subject to risks and uncertainties that
could cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to such
differences include international, national and local general economic,
political and market conditions including the ongoing global economic slowdown
and market instability; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining brand image
and intense competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling seasons; and
other factors referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2011 and its quarterly
report on Form 10-Q for the three months ended September 30, 2012. The risks
included here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies assess
the impact of all such risk factors on their respective businesses or the
extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication of future

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Jennifer Clay, 310-937-1326
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