DAIMLER PLANS MERCEDES-BENZ AROCS MKT LAUNCH FOR MID-2013 (ENG)

     (The following press release from Daimler was received by e-mail. It was 
not confirmed by the sender.) 
New Mercedes-Benz Arocs construction site truck to give business a further 
boost in 2013 
January 28, 2013
New Mercedes-Benz Arocs construction site truck 
to give business a further boost in 2013 
·    World premiere of new heavy-duty truck for the construction industry 
·    Arocs — a key component of the global module strategy 
·    The Arocs cuts the total cost of ownership in the construction industry 
·    Market launch scheduled for mid-2013 
Stuttgart/Munich — In 2013 Mercedes-Benz Trucks is continuing its product 
offensive for heavy-duty commercial vehicles featuring Euro VI-compliant 
engines. The campaign commenced in 2011 with the launch of the new Actros 
long-haulage truck. It was followed last year by the Antos for heavy-duty 
distribution transportation, and the Arocs, “the new force for construction 
applications,” is now celebrating its world premiere. 
“The three new Mercedes-Benz vehicles clearly deserve a triple A rating,” 
said Andreas Renschler, the Daimler Board of Management Member responsible 
for Daimler Trucks and Daimler Buses, at the Arocs world premiere, which 
took place today in Munich. “The first three representatives of our 
heavy-duty truck platform are giving our global module strategy a big 
boost. At the same time, the all-new Arocs is enabling us to bring our Euro 
VI offensive for heavy-duty trucks to a close a full nine months before the 
new emissions limit goes into effect.” As a result, Mercedes-Benz customers 
are well prepared not only with regard to timing but also with respect to 
the total cost of ownership. Although the trucks are fitted with complex 
Euro VI technology, the Actros, Antos, and also the new Arocs are more 
efficient than their predecessor models. In fact, fuel consumption has been 
reduced by up to five percent. 
The investment in the development of new vehicles is paying off. In 2012 
Daimler Trucks produced almost as many vehicles in 11 months as it did in 
the whole of 2011, when the division’s six truck brands (Mercedes-Benz, 
Fuso, Freightliner, Western Star, Thomas Built Buses, and BharatBenz) 
manufactured approximately 426,000 vehicles. “Daimler Trucks substantially 
increased sales in 2012, despite volatile markets,” said Renschler. “We 
want to grow this year as well, especially in the second half of the year. 
We are benefiting from our global business model. Although the debt crisis 
hampered markets in Europe, Mercedes-Benz was able to buck the general 
trend, thanks, in part, to the model offensive spearheaded by the new 
Actros. In Germany, three out of four new Mercedes-Benz Actros trucks are 
already being ordered with Euro VI technology.” 
Arocs to be launched on the market in mid-2013 
Beginning in May 2013, the new Mercedes-Benz Arocs will be gradually 
introduced in Europe. In addition to being extremely environmental friendly 
as a result of Euro VI technology, the special construction vehicles boast 
three special attributes: power, efficiency, and robustness. 
Never before in the history of Mercedes-Benz Trucks has the range of 
heavy-duty construction vehicles been as broad as it is today. The truck 
brand was established more than 110 years ago, when automobiles began to 
supplant horse-drawn vehicles. “Our roots are here in the construction 
industry,” said Stefan Buchner, Head of Mercedes-Benz Trucks since December 
2012, at the presentation of the all-new Arocs. “Mercedes-Benz has shaped 
the construction sector more than any other truck manufacturer. We have an 
above-average market share in nearly all areas of the construction sector. 
Almost half of the construction site trucks in Germany sport the Mercedes 
star on their hoods. More than two out of five Mercedes-Benz trucks sold 
worldwide are construction site vehicles.” 
The all-new Arocs is Mercedes-Benz Trucks’ third heavy-duty special 
vehicle. The first was the Actros for long-haulage operations, followed by 
the Antos for heavy-duty distribution transportation, and now the Arocs for 
the heavy-duty construction segment. Stefan Buchner is convinced that this 
product strategy exactly matches the interests of today’s customers. 
“All-purpose vehicles are increasingly becoming a thing of the past,” he 
said. “That’s why we used a common platform to develop custom-tailored 
vehicle series for individual segments.” 
This product strategy is already beginning to pay off for the Actros. “To 
date, we have sold more than 16.000 units of the new Actros truck in 
Europe,” Buchner said. “One-third of these trucks feature Euro VI 
technology. It was mainly due to the Actros that no other manufacturer sold 
more tractors in Europe last year than we did.” 
The construction industry has a lot of catching-up to do 
Andreas Renschler, Head of Daimler Trucks, predicts that the all-new Arocs 
will have a bright future. “The commercial vehicle business will continue 
to grow globally,” he said. “This is due, in part, to the construction 
industry, which estimates that alone in Germany there is a demand for 
250,000 new apartments per year. New construction was about 40,000 units 
below this figure in 2012 and will probably be about 20,000 units lower 
this year. In other words, the construction industry has a lot of 
catching-up to do.” 
This  document contains forward-looking statements that reflect our current
views  about  future  events.  The words “anticipate,” “assume,” “believe,”
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similar  expressions are used to identify forward-looking statements. These
statements  are  subject  to  many  risks  and  uncertainties, including an
adverse  development of global economic conditions, in particular a decline
of  demand in our most important markets; a worsening of the sovereign-debt
crisis  in  the  euro zone; a deterioration of our funding possibilities on
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disasters,  acts  of  terrorism, political unrest, industrial accidents and
their  effects  on  our sales, purchasing, production or financial services
activities;  changes  in  currency  exchange  rates;  a  shift  in consumer
preference  towards  smaller,  lower margin vehicles; or a possible lack of
acceptance  of our products or services which limits our ability to achieve
prices  as  well  as to adequately utilize our production capacities; price
increases  in  fuel  or  raw  materials;  disruption  of  production due to
shortages  of materials, labor strikes, or supplier insolvencies; a decline
in  resale  prices  of  used  vehicles;  the  effective  implementation  of
cost-reduction  and  efficiency-optimization measures; the business outlook
of  companies  in which we hold a significant equity interest, most notably
EADS;  the  successful  implementation  of strategic cooperations and joint
ventures;   changes   in   laws,   regulations   and  government  policies,
particularly  those relating to vehicle emissions, fuel economy and safety;
the resolution of pending governmental investigations and the conclusion of
pending  or  threatened  future  legal  proceedings;  and  other  risks and
uncertainties, some of which we describe under the heading “Risk Report” in
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uncertainties  materialize,  or  if  the  assumptions underlying any of our
forward-looking  statements prove incorrect, then our actual results may be
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which it is made. 
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Daimler AG
Investor Relations
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Daimler AG
Sitz und Registergericht/Domicile and Court of Registry: Stuttgart
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Vorsitzender des Aufsichtsrats/Chairman of the Supervisory Board:
Manfred Bischoff
Vorstand/Board of Management: Dr. Dieter Zetsche (Vorsitzender/Chairman),
Dr. Wolfgang Bernhard, Dr. Christine Hohmann-Dennhardt, Wilfried Porth,
Andreas Renschler, Hubertus Troska, Bodo Uebber, Dr. Thomas Weber
 
 
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