Aegon Strengthens Romanian Position with Addition of Eureko's Life and Pension Business in Romania

Aegon announces that it will take over Eureko's life insurance and pension business in
Romania, further strengthening Aegon's position in the Central and Eastern European
region. Eureko is fully owned by Achmea. 
Aegon has been active in Romania since 2007 and also has operations in Hungary,
Poland, the Czech Republic, Slovakia and Turkey. Moreover, Aegon recently announced its
entrance into Ukraine with the acquisition of the fifth largest life insurance company in
the country. 
The transaction is expected to close in the second half of 2013, pending regulatory
approval. Eureko's Romanian life insurance portfolio and pension fund business will be
integrated into the operations of Aegon Romania. 
Following the transaction, Aegon Romania will become the country's third largest
pension provider, with approximately 650,000 pension fund members, and its life insurance
portfolio will become one of the ten largest in the country. 
G?bor Kepecs, CEO of Aegon CEE and a Member of Aegon's Management Board, said: "Given
the increasing demand for life insurance and pension-related products and services in
Romania and throughout the Central and Eastern European region, we are determined to
extend Aegon's recognized expertise to serve the developing need. The addition of Eureko's
Romanian life insurance portfolio and pension fund business will significantly strengthen
our position and ability to provide reliable long-term financial solutions for a growing
customer base." 


    DISCLAIMER
    Forward-looking statements


The statements contained in this document that are not historical facts are
forward-looking statements as defined in the US Private Securities Litigation Reform Act
of 1995. The following are words that identify such forward-looking statements: aim,
believe, estimate, target, intend, may, expect, anticipate, predict, project, counting on,
plan, continue, want, forecast, goal, should, would, is confident, will, and similar
expressions as they relate to Aegon. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that are difficult to
predict. Aegon undertakes no obligation to publicly update or revise any forward-looking
statements. Readers are cautioned not to place undue reliance on these forward-looking
statements, which merely reflect company expectations at the time of writing. Actual
results may differ materially from expectations conveyed in forward-looking statements due
to changes caused by various risks and uncertainties. Such risks and uncertainties include
but are not limited to the following: 
<pre>     


    - Changes in general economic conditions, particularly in the United States,
      the Netherlands and the United Kingdom;
    - Changes in the performance of financial markets, including emerging markets,
      such as with regard to:
    - The frequency and severity of defaults by issuers in Aegon's fixed income
      investment portfolios;
    - The effects of corporate bankruptcies and/or accounting restatements on the
      financial markets and the resulting decline in the value of equity and debt securities
      Aegon holds; and
    - The effects of declining creditworthiness of certain private sector securities
      and the resulting decline in the value of sovereign exposure that Aegon holds;
    - Changes in the performance of Aegon's investment portfolio and decline in
      ratings of Aegon's counterparties;
    - Consequences of a potential (partial) break-up of the euro;
    - The frequency and severity of insured loss events;
    - Changes affecting mortality, morbidity, persistence and other factors that may
      impact the profitability of Aegon's insurance products;
    - Reinsurers to whom Aegon has ceded significant underwriting risks may fail to
      meet their obligations;
    - Changes affecting interest rate levels and continuing low or rapidly changing
      interest rate levels; changes affecting currency exchange rates, in particular the
      EUR/USD and EUR/GBP exchange rates;
    - Changes in the availability of, and costs associated with, liquidity sources
      such as bank and capital markets funding, as well as conditions in the credit markets
      in general such as changes in borrower and counterparty creditworthiness;
    - Increasing levels of competition in the United States, the Netherlands, the
      United Kingdom and emerging markets;
    - Changes in laws and regulations, particularly those affecting Aegon's
      operations, ability to hire and retain key personnel, the products Aegon sells, and
      the attractiveness of certain products to its consumers;
    - Regulatory changes relating to the insurance industry in the jurisdictions in
      which Aegon operates;
    - Changes in customer behavior and public opinion in general related to, among
      other things, the type of products also Aegon sells, including legal, regulatory or
      commercial necessity to meet changing customer expectations;
    - Acts of God, acts of terrorism, acts of war and pandemics;
    - Changes in the policies of central banks and/or governments;
    - Lowering of one or more of Aegon's debt ratings issued by recognized rating
      organizations and the adverse impact such action may have on Aegon's ability to raise
      capital and on its liquidity and financial condition;
    - Lowering of one or more of insurer financial strength ratings of Aegon's
      insurance subsidiaries and the adverse impact such action may have on the premium
      writings, policy retention, profitability and liquidity of its insurance subsidiaries;
    - The effect of the European Union's Solvency II requirements and other
      regulations in other jurisdictions affecting the capital Aegon is required to
      maintain;
    - Litigation or regulatory action that could require Aegon to pay significant
      damages or change the way Aegon does business;
    - As Aegon's operations support complex transactions and are highly dependent on
      the proper functioning of information technology, a computer system failure or
      security breach may disrupt Aegon's business, damage its reputation and adversely
      affect its results of operations, financial condition and cash flows;
    - Customer responsiveness to both new products and distribution channels;
    - Competitive, legal, regulatory, or tax changes that affect profitability, the
      distribution cost of or demand for Aegon's products;
    - Changes in accounting regulations and policies may affect Aegon's reported
      results and shareholder's equity;
    - The impact of acquisitions and divestitures, restructurings, product
      withdrawals and other unusual items, including Aegon's ability to integrate
      acquisitions and to obtain the anticipated results and synergies from acquisitions;
    - Catastrophic events, either manmade or by nature, could result in material
      losses and significantly interrupt Aegon's business; and
    - Aegon's failure to achieve anticipated levels of earnings or operational


  efficiencies as well as other cost saving initiatives.
</pre>    Further details of potential risks and uncertainties affecting Aegon are described in
its filings with NYSE Euronext Amsterdam and the US Securities and Exchange Commission,
including the Annual Report. These forward-looking statements speak only as of the date of
this document. Except as required by any applicable law or regulation, Aegon expressly
disclaims any obligation or undertaking to release publicly any updates or revisions to
any forward-looking statements contained herein to reflect any change in Aegon's
expectations with regard thereto or any change in events, conditions or circumstances on
which any such statement is based. 
ABOUT AEGON
As an international life insurance, pensions and asset management company based in The
Hague, Aegon has businesses in over twenty markets in the Americas, Europe and Asia. Aegon
companies employ approximately 25,000 people and have nearly 47 million customers across
the globe. Further information: aegon.com 
[http://www.aegon.com/Documents/aegon-com/Governance/Governance-documents/EB-and-MB/Employment-agreement-Nooitgedagt.pdf ]
.  
<pre>     


    Media relations
    Greg Tucker
    +31(0)70-344-8956
    gcc@aegon.com
    Investor relations
    Willem van den Berg
    +31(0)70-344-8305


ir@aegon.com
</pre>    PRN NLD 
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-0- Jan/29/2013 07:00 GMT
 
 
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