HERSHEY'S® Milk and Milkshakes Announces Product Line Expansion

       HERSHEY'S® Milk and Milkshakes Announces Product Line Expansion

Special Dark® Dark Chocolate Milkshake Flavor Added to Popular Line

PR Newswire

LYNNFIELD, Mass., Jan. 29, 2013

LYNNFIELD, Mass., Jan. 29, 2013 /PRNewswire/ --HERSHEY'S® Milk & Milkshakes,
a line of single-serve milk and milkshakes, announces the introduction of
HERSHEY'S Special Dark® Milkshake to its premium line of single serve
refrigerated products. Along with the existing flavors, the Special Dark Dark
Chocolate flavor will be available in 12 oz. single-serve, plastic bottles at
retailers nationwide beginning in March 2013. 

(Photo: http://photos.prnewswire.com/prnh/20130129/NE49737 )

HERSHEY'S Milk and Milkshakes are made with real sugar and no high fructose
corn syrup in a variety of flavors, including HERSHEY'S Lowfat Chocolate
Milk,HERSHEY'S Creamy Chocolate Milkshake, HERSHEY'S Cookies n' Creme
Milkshake, HERSHEY'S Strawberry Milkshake and new for 2013, HERSHEY'S Special
Dark Dark Chocolate Milkshake.

HP Hood®, one of the nation's leading dairy processors, partnered with The
Hershey Company to launch the line of Hershey-branded products in 2010. The
products have been extremely well received in the marketplace and represent
the quality and taste consumers expect from the Hershey's and HP Hood brands.

"We have been pleased with the success of HERSHEY'S Milk & Milkshakes to date
and are excited to expand our product offerings," said Lynne Bohan,
spokesperson for HP Hood LLC. "Special Dark continues to be a popular flavor
and it was a natural progression of the line to add this flavor. The addition
of the Special Dark Dark Chocolate flavor allows us to further provide
consumers with the authentic and delicious taste of chocolate for which
HERSHEY'S is known."

More information on the products and availability can be found online at

About HP Hood LLC
Founded in 1846, today Hood is one of the largest branded dairy operators in
the United States. Hood is the number-one dairy brand in New England, and
Hood's portfolio of national and super-regional brands and franchise products
includes Hood®, Crowley®,Simply Smart® Milk, Heluva Good!®, LACTAID®,
BAILEYS® Coffee Creamers, HERSHEY'S ® Milk and Milkshakes, and Blue Diamond
Almond Breeze® Almond milks. For more information about Hood, please visit
Hood.com. For more information about HERSHEY®'S Milk & Milkshakes, visit


Website: http://www.hersheysmilkandshakes.com
Contact: Lynne Bohan, HP Hood LLC, +1-617-887-8321, Lynne.Bohan@hphood.com; or
Carrie Riley, Garrand for HP Hood LLC, +1-207-772-3119 x12, criley@garrand.com
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