FPL launches PoweringFlorida.com - a new online resource to help strengthen Florida's competitive business advantage and grow

 FPL launches PoweringFlorida.com - a new online resource to help strengthen
    Florida's competitive business advantage and grow the state's economy

PR Newswire

JUNO BEACH, Fla., Jan. 29, 2013

JUNO BEACH, Fla., Jan. 29, 2013 /PRNewswire/ --Florida Power & Light
Company's Office of Economic Development today announced the launch of
PoweringFlorida.com – a new online resource dedicated to helping businesses
start up, expand or relocate their operations in Florida.

(Logo: http://photos.prnewswire.com/prnh/20120301/FL62738LOGO )

The initiative builds on FPL's existing economic development efforts, which
include special discounted electric rates to promote Florida to new and
expanding businesses that create jobs for Floridians.

"As the largest electric utility and one of the largest companies in Florida,
we believe we have a responsibility to help grow our state's economy and
create jobs for our fellow Floridians. When Florida's economy grows, everyone
wins," said FPL President Eric Silagy. "A discount on FPL's already-low rates
can help businesses set up shop and expand in our service territory, which
covers about half the state, but PoweringFlorida.com is designed to help
expand the economy across the entire state."

"PoweringFlorida.com showcases the diverse benefits that Florida has to offer
and empowers all of our local communities with tools to help them to market
the unique values that each corner of the state has to offer," Silagy said.

"Economic development is a team sport. I am grateful to FPL for providing a
product to enhance not only the competitiveness of the communities in their
territory but also in the entire state. These strategic partnerships are
critical to getting Floridians back to work," said Florida Secretary of
Commerce Gray Swoope, president and CEO of Enterprise Florida Inc., the
state's principal economic development organization.

PoweringFlorida.com offers two sets of services:

  oOne-Stop Shop for Site Selectors: PoweringFlorida.com provides thousands
    of site-selection experts across the globe with direct access to
    information about Florida's workforce, available real estate, utility rate
    options and potential discounts and incentives – all information that is
    essential to selecting a location for new or expanding business
  oMarket Resource Center for Local Economic Development Organizations:
    PoweringFlorida.com also provides local agencies in Florida tailored data
    about their communities that can help them better market their strengths
    and target businesses best-suited for their specific economic and
    workforce profiles.

"Never before has all this information existed in one place," said Lynn Pitts,
director of FPL's Office of Economic Development. "It's taken many months to
build, but the benefits are limitless."

For the first time together on one site, PoweringFlorida.com integrates
independent third-party data from GIS Planning and Economic Modeling
Specialists Intl. (EMSI), specialists in location scouting and workforce
evaluation, respectively. FPL is providing access free-of-charge for local
economic development agencies in Florida that do not currently have these

"Across the country, companies looking to expand are demanding reliable and
accessible information to guide their decisions, and to maximize their
investments," said Del Boyette, president and CEO of Boyette Strategic
Advisors, a leading site consulting firm. "PoweringFlorida.com has achieved a
first: bringing the best planning and workforce data together in one click.
What that means for companies and their site selectors is unfiltered and
unparalleled insight – county by county and block by block. What that means
for Florida is a competitive advantage for the right types of jobs and

"We greatly benefit from a strong partnership with FPL and its Office of
Economic Development. FPL's enhanced marketing efforts and resources provided
to economic development organizations and the state are proving to be valuable
assets for attracting and expanding business in Florida," said Kelly
Smallridge, president and CEO of the Business Development Board of Palm Beach

"FPL is a strong economic development partner in the Northeast Florida region.
Beyond providing a discounted rate incentive, the FPL team is aggressively
marketing the state to attract economic development projects. We appreciate
the assistance and support that FPL provides to our partner counties to grow
our region's economy," said Jerry Mallot, president of JAXUSA Partnership of
the Greater Jacksonville Region.

PoweringFlorida.com is live now for site selectors worldwide and local
economic development organizations in Florida. FPL plans to demonstrate the
website's functions to local economic development stakeholders at Enterprise
Florida Inc.'s meeting in Tallahassee later this week.

Visit PoweringFlorida.com to learn more.

Florida Power & Light Company
Florida Power & Light Company is the largest electric utility in Florida and
one of the largest rate-regulated utilities in the United States. FPL serves
approximately 4.6 million customer accounts and is a leading Florida employer
with approximately 10,000 employees. The company consistently outperforms
national averages for service reliability while its typical residential
customer bills, based on data available in December 2011, are about 25 percent
below the national average. A clean energy leader, FPL has one of the lowest
emissions profiles and one of the leading energy efficiency programs among
utilities nationwide. FPL is a subsidiary of Juno Beach, Fla.-based NextEra
Energy, Inc. (NYSE: NEE). For more information, visit www.FPL.com.

SOURCE Florida Power & Light Company

Website: http://www.FPL.com
Contact: Florida Power & Light Co., Media Line: +1-305-552-3888
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