Brand Affinity Technologies Names Jennifer Black Vice President, Marketing and Commerce

  Brand Affinity Technologies Names Jennifer Black Vice President, Marketing
  and Commerce

Business Wire

IRVINE, Calif. -- January 29, 2013

Brand Affinity Technologies, Inc. (“BAT”), the expert in engaging, activating,
and monetizing fans, today announced that Jennifer R. Black has been named
Vice President, Marketing and Commerce. A seasoned brand and revenue-building
executive, Black will drive marketing and commerce activities for BAT’s
business units. She will be based at the corporate headquarters in Irvine,
California and report to Ryan Steelberg, Chief Executive Officer.

“We are thrilled to have Jennifer join our team, especially during a time of
tremendous growth for the company,” said Ryan Steelberg. “She brings a wealth
of experience with her, including e-commerce store front management, customer
acquisition, brand development, and marketing strategy. We look forward to
having her leadership, strategic thinking and innovation to help lead BAT to
new levels of success.”

Black joins the company most recently from Branded Online, where she served as
the Executive Vice President, Digital Commerce and Marketing. There, she was
responsible for building the marketing and merchandising practices along with
general manager responsibilities supporting the company's end-to-end commerce
business for apparel manufacturers and retailers, totaling more than 200
branded e-commerce stores.

“Brand Affinity Technologies has been a tremendous success story with immense
growth potential,” said Black. “No brand in the fan and sports marketing
industry integrates engagement, endorsement marketing, and commerce the way
BAT does. I’m incredibly excited to be able to combine my passion for sports,
marketing, and commerce in this new role.”

Earlier in her career, Black worked as Vice President of Marketing at Local
Corporation where she managed the company’s corporate marketing and customer
acquisition, and helped build the company’s flagship site,, into a
top 100 web property. She has also served in senior marketing and commerce
roles for companies such as Teleflora, Overstock, and Autobytel.

About Brand Affinity Technologies

Brand Affinity Technologies (BAT), founded in 2007, is a technology and
marketing services company focused on activating, engaging, and monetizing
fans. BAT’s offerings power highly-targeted and interactive 360° fan-centric
experiences and promotions. Its partners include thousands of celebrities,
athletes, professional sports teams and leagues, and event promoters. For more
information, visit and


Allison+Partners for Brand Affinity Technologies
Roz Silva
Direct: (310) 496-4448
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