Market Snapshot
  • U.S.
  • Europe
  • Asia
Ticker Volume Price Price Delta
DJIA 16,262.56 89.32 0.55%
S&P 500 1,842.98 12.37 0.68%
NASDAQ 4,034.16 11.47 0.29%
Ticker Volume Price Price Delta
STOXX 50 3,091.52 -40.05 -1.28%
FTSE 100 6,541.61 -42.15 -0.64%
DAX 9,173.71 -165.46 -1.77%
Ticker Volume Price Price Delta
NIKKEI 14,361.37 364.56 2.60%
TOPIX 1,161.43 25.34 2.23%
HANG SENG 22,822.59 151.33 0.67%

British Airways Introduces Tea Designed for Altitude



British Airways Introduces Tea Designed for Altitude

Exclusive British Airways and Twinings Blend Onboard

NEW YORK, Jan. 29, 2013 (GLOBE NEWSWIRE) -- British Airways and Twinings are
promising to transform tea in the air with an innovative new blend of the
drink, specifically designed to work at altitude. The British Airways
signature blend tea will take to the skies from February 1, 2013 for customers
in all cabins.

With research to prove that taste can be reduced by up to 30 percent at 35,000
feet, the airline commissioned Twinings to come up with a teabag that would
taste as good in the sky as it does on the ground.

Kate Thornton, British Airways' head of product and service said: "British
Airways has decided to lead a campaign to improve tea in the air. With an
incredible number of teas available from around the world, there is a real
opportunity to create innovative new flavors, perfect for flight. At British
Airways we serve 35 million cups a year and we are proud to have what we
believe is the best traditional British cuppa in the air."

The airline conducted tastings on the ground and in the air with a panel of 19
customers, cabin crew and experts including Twinings senior buyer Mike Wright,
who said: "Water onboard an aircraft boils at around 89 degrees centigrade,
not the ideal 100 degrees for making black tea. The reduced air pressure and
humidity affect the functioning of the tastebuds, making things taste
different. In addition to this, it was important that the new blend worked
well with and without milk. The new British Airways blend is perfectly
balanced to create great-tasting tea at 35,000 feet."

The new tea is a blend of Assam, Kenyan and high grown Ceylon tea: a classic
combination giving body, strength, flavor and color. A bias towards the Assam
produces a well-rounded, full-bodied blend, while the Kenyan gives it strength
and lift and the Ceylon adds flavor.

The tea has been specially created for British Airways in three-pint bags to
enable cabin crew to serve the new blend straight from the pot.

In First class, customers are also being treated to a selection of unique
specialty teas from the Twinings Whole Leaf Silky Pyramids range which
includes: English Breakfast; Earl Grey; Mint Humbug; Jasmine Pearls; Red Berry
Fool and Honeycomb Camomile. In Club World, customers have a choice of
Cranberry & Elderflower, Camomile and Peppermint infusions as well as Earl
Grey, English Breakfast and Green Tea

British Airways is investing £5 billion in new products, aircraft and
technology to provide the best possible flying experience for British Airways'
customers.

The British Airways logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=1862

CONTACT: MEDIA CONTACT: Americas Communications
         212 716 0477

British Airways PLC Logo
Sponsored Links
Advertisement
Advertisements
Sponsored Links
Advertisement