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Canadian CEOs Talk Responsible Business with The Prince of Wales

ST. JAMES'S PALACE, LONDON, Jan. 29, 2013 /CNW/ - Today a delegation of 12 
Canadian CEOs met with H.R.H. The Prince of Wales to discuss their plans to 
advance the cause of socially responsible business in Canada. 
"Business has a role to play in addressing social issues," said the group's 
leader Pavi Binning, President of George Weston Ltd. "We want to bring about 
systemic change and believe learning from the Prince's decades of experience 
in this area is the best place to start". Other companies represented 
include RBC, Daniels Corporation, Xerox Canada, Borden Ladner Gervais and 
Ground Effects Environmental Services. 
The CEOs are all involved in The Prince's Seeing is Believing initiative, an 
experiential program for senior business leaders created by His Royal Highness 
to close the gap between the boardroom and the community. C-suite executives 
take a day out of their offices and gain a new perspective on social issues. 
They are then challenged to use their positions, contacts and resources to 
tackle the issue in a systemic fashion. After 20 years running in the United 
Kingdom, the program has come to Canada where it is currently focused on 
issues affecting disadvantaged young people and delivered by The Wellesley 
"CEOs solve problems for a living" said Amanda Sherrington, President of 
Prince's Charities Canada. "With PSiB we challenge leaders to put those 
skills to work for their communities. The goal is to see both the companies 
and the communities they serve transformed for the better". 
The group's visit began on Monday meeting with The Prince's Business in the 
Community (BitC), a business-led charity focused on promoting socially 
responsible business practices. BitC is also responsible for delivering the 
Seeing is Believing Program in the United Kingdom. 
In the State Apartments at St. James's Palace today the Canadians heard from 
the experiences of UK CEOs who've participated in PSiB before moving into a 
private audience with The Prince of Wales. During the meeting, the group 
discussed the achievements of BitC as well as The Prince's recent visit to 
Canada where he met with PSiB participants at the Yonge St. Mission in Toronto. 
During the meeting, the CEOs each made commitments to The Prince to recruit 
business leaders from across the country to build a network of those committed 
to socially responsible business. 
"We've started something powerful here", observed Mr. Binning. "Now the real 
work begins". 
Matthew Rowe, Prince's Charities Canada 011-44-7453-861-915 
/ / 
Image with caption: "Canadian CEOs meet with HRH The Prince of Wales in the 
Royal Dining Room at Clarence House. (CNW Group/Prince's Charities Canada)". 
Image available at: 
SOURCE: Prince's Charities Canada 
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CO: Prince's Charities Canada
-0- Jan/29/2013 16:40 GMT
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