Esurance Teams With Paramount Pictures To Promote Upcoming "Star Trek Into Darkness" Film

  Esurance Teams With Paramount Pictures To Promote Upcoming "Star Trek Into
                                Darkness" Film

Tie-in gives Star Trek fans the chance to attend the movie premiere, get
"Vulcanized" and view exclusive content on Esurance Facebook Page

PR Newswire

SAN FRANCISCO, Jan. 29, 2013

SAN FRANCISCO, Jan. 29, 2013 /PRNewswire/ --Esurance, the direct to consumer
personal car insurance company, is teaming with Paramount Pictures to promote
"Star Trek Into Darkness," the sequel to J.J. Abrams' 2009 hit film which
introduced Star Trek to a new generation of fans.

To view the multimedia assets associated with this release, please click

A company known for bringing car insurance into the modern world, Esurance is
offering fans a variety of ways to engage with the movie prior to its highly
anticipated release on May 17, 2013. Key elements of the movie-themed online
promotion, which starts today, include:

- An exclusive behind-the-scenes look into the making of the next thrilling
adventure for Captain Kirk, Spock and the Enterprise crew on the Esurance
Facebook page.

- Embrace the Darkness Sweepstakes – Esurance will send one lucky winner and a
guest to the U.S. premiere of "Star Trek Into Darkness." The winner will also
receive $2,500 in travel expenses.*

- "The Vulcanizer" – Fans can upload and share photos of themselves magically
"transformed" into Vulcans.

- Downloads – Exclusive movie-themed content such as wallpaper for
screensavers, icons and movie posters are available to download and share with

"Much like 'Star Trek Into Darkness' takes movie audiences to exciting new
worlds, Esurance, as car insurance for the modern world, is taking car
insurance to the next level," said Esurance Chief Marketing Officer John
Swigart. "This film is one of the most widely anticipated movies in years, and
we're excited to have the opportunity to offer fans a chance to see the
premiere and enjoy a unique Facebook experience that they can share with their

"Star Trek Into Darkness" is written by Roberto Orci & Alex Kurtzman & Damon
Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk
through Bad Robot Productions, along with Lindelof, Kurtzman and Orci.
Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and
Paul Schwake are the executive producers.

CHANCES OF WINNING. Sweepstakes begins at 12:00 p.m. PT on 1/28/13. Ends at
11:59 p.m. PT on 2/15/13. Open to legal residents of any U.S. state or DC who
are age 21 at time of entry. Internet access, a Facebook account in good
standing, and a "Like" of Sponsor's page are all required. Void where
prohibited by law. To enter, log on to and follow
on-screen links to the Embrace the Darkness Sweepstakes. SUBJECT TO FULL
OFFICIAL RULES by mailing a self-addressed, stamped #10 envelope with proper
postage to "Esurance Embrace the Darkness Sweepstakes," ATTN: Official Rules
Request, 650 Davis Street, San Francisco, CA 94111. VT residents may omit
return postage. ARV of prize: $2,500. Prize details may vary. Limit 1 entry
per person, per email address, per day. Odds of winning depend upon the number
of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650
Davis St., San Francisco, California 94111-1922.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone,
and through select agents, including sister company, Answer Financial. With an
easy-to-use mobile app, quick comparison quotes, and online repair monitoring,
Esurance is insurance for the modern world™ and the smart choice for today's
web-savvy consumer. As a member of the Allstate family with an A+ rating from
A.M. Best, Esurance is a reliable choice for car insurance, offering anytime,
anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading
content company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of the most
powerful brands in filmed entertainment, including Paramount Pictures,
Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures,
MTV Films, and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.

Related Link
Embrace the Darkness Sweepstakes

SOURCE Esurance

Contact: Danny Miller, 415-875-4579,
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