Stride Rite® Launches New Shoe Collection For Prewalkers

           Stride Rite® Launches New Shoe Collection For Prewalkers

The Crib & Crawl™ Collection Swaddles Tiny Feet in Comfort and Style

PR Newswire

LEXINGTON, Mass., Jan. 29, 2013

LEXINGTON, Mass., Jan. 29, 2013 /PRNewswire/ --Stride Rite®, the leader in
premium children's footwear, today announced the launch of Stride Rite Crib &
Crawl™, a brand new collection of footwear specifically designed for baby's
first months through the crawling and pulling up stages.

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The Crib & Crawl collection is expertly tailored for a prewalker and
constitutes S.T.E.P. 1 in Stride Rite's Scientifically Tested, Everyday Proven
RITE STEPs™ System, which ensures that each shoe is specifically designed for
every step of a child's mobility and foot development. Crib & Crawl also
incorporates the season's fashion trends such as animal prints, plaids and
shimmer into functional shoes for baby.

Based on consumer insights, Stride Rite's Crib shoes offer a brand new
swaddled design that keeps the foot in place and provides a soft foot covering
that is easy to put on and stays on, solving a concern that Moms have shared
with Stride Rite. The padded heel adds comfort, there is a variety of soft
upper materials, and the microfiber, soft sole bottom allows for protection
and durability. Stride Rite's Crawl shoes feature a unique suede outsole that
offers maximum flexibility, and a variety of soft upper materials. They have a
"real shoe" look and feel with easy hook-and-loop closures. Additionally, the
outsole wraps up and around the upper to protect crawling feet and provide
durability in the two key abrasion points: the heel and the toe.

"Since 1919, Stride Rite has offered footwear to protect children's feet and
help their feet develop properly," said Sharon John, president of Stride Rite
Children's Group. "We are proud to continue that tradition by offering a line
specifically designed for the prewalker that brings together the fashion and
practicality that today's Moms desire with the quality footwear they come to
expect from our brand."

The Crib & Crawl collection is easy to shop in premium gift bags that showcase
the shoes and with easy to find size stickers. It ranges from $20 (Crib) to
$30 (Crawl) in Crib sizes 0-3 months, 3-6 months and 6-12 months and Crawl
baby sizes 1 to 4. Styles are currently available in Stride Rite retail
stores, online at, as well as through Stride Rite wholesale
partners including Nordstrom and Dillard's. Visit to find a
location near you.

In addition, through February 22, Stride Rite stores nationwide will be
hosting Rite Fit events. During these special Fit Events, parents will receive
the always-available expert fittings by Stride Rite fit specialists, they will
learn more about the importance of the "rite fit" and the "rite" shoes for
their child's foot development, receive measurement record cards for their
child, as well as get helpful shoe shopping tips developed with the American
Podiatric Medical Association (APMA).

About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Performance + Lifestyle Group of
Wolverine World Wide, Inc. markets leading brands of premium children's
footwear in the United States, including Stride Rite®, Saucony® Kids, Keds®
Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company
has designed and engineered footwear specifically to meet the needs of growing
children. Through their sole commitment to "Kid-RITE" innovation, quality,
health and style, Stride Rite Children's Group's mission is to be the first
choice for premium authentic footwear brands that kids love and moms trust.
Visit to learn more.

Media Contacts:
Stride Rite: Malinda Freitas,, 617-824-6231
RF|Binder: Melanie Anenberg,, 212-994-7606

SOURCE Stride Rite Children's Group

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