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Magic Integration Platform Used to Implement Tel Aviv's First City-wide Bicycle Rental Service



   Magic Integration Platform Used to Implement Tel Aviv's First City-wide
                            Bicycle Rental Service

PR Newswire

OR YEHUDA, Israel, January 29, 2013

OR YEHUDA, Israel, January 29, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that its Magic xpi Integration Platform was used
to implement Tel Aviv's first city-wide bicycle rental service. Operated by
FSM, the recently launched Tel-O-Fun service is the first fully automated
bicycle rental service in Israel. Its network of 170 bicycle bays (rental
locations) and 1700 bicycles across the city already has about 11,000 users a
day.

FSM hired Consist to deploy the required integration infrastructure for the
project. Consist chose Magic xpi to integrate all the back-end systems
required to operate the service, including FSM's CRM system, the service
website, command and control systems, billing, accounting and the automated
bay locks. The integration project provides 24/7 availability and supports all
business processes required for project management and end-to-end rental
transactions, including registration, billing, rental and tracking returns.
Magic is also providing support and maintenance services for the project.

Magic xpi Integration Platform enables an organization to unify the management
of separate business systems into continuous business process by connecting
the organization's existing information systems, such as CRM, inventory, ERP,
finance, and manufacturing. Magic's smart, code-free metadata approach and
optimized, certified connectors to leading enterprise systems, such as SAP,
Oracle, Salesforce.com, Microsoft, IBM, Google, and others - enables simple,
rapid and cost-effective back-end integration. Magic xpi has been successfully
implemented by hundreds of companies and organizations of various sizes in
various industries around the world including, finance, medicine, security and
more.

Ofer Sela, CIO at FSM, said, "The bicycle rental system in Tel Aviv needed to
be robust enough to be on-line 24 hours a day and support the load of hundreds
of thousands of bicycle rentals each month. We are very pleased with the
high-availability solution that Magic and Consist provided, which allowed us
to quickly standardize the interfaces and which responds fully to our
satisfaction.

Avi Gutman, Development Division Manager at Consist added, "After we finished
to analyze the project requirements and examined various integration tools, we
chose Magic xpi as the basis for the enterprise integration project due to its
ease of development, maintenance, quick time to market and 24/7 availabilty."

Yoram Aharom, CEO, Magic Israel, commented, "We are very happy to be part of
this innovative project. The integrated system allows Tel-O-Fun to save in
expenses in a maintenance and management stage. We look forward to continued
successful collaboration on future bike rental projects throughout the
country."

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

About FSM

FSM specializes in supplying municipal and institutional organizations with
professional support for setting up, operating, maintaining and supplying
services to complex logistic systems which call for high quality and
resourceful management and control capabilities. FSM combines the experience
of its local and international logistics partners: Friedenson Logistics
Services Ltd, Mertens-Hoffman Management Consultants, Ltd. and Eitan Shamir
Maintenance Ltd. We support green transport systems and urban transport
sharing in Israel and around the world.

About Consist Group

Consist Group is a software company specializing in developing, marketing, and
implementing software solutions for business strategy and management. Consist
was established more than 35 years and has about 1,200 employees worldwide,
including Germany, Spain, USA, Brazil, Argentina, and Mexico. Consist also
sells leading third-party software and supplies professional services
development, consulting services and outsourcing for our clients.

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective
owners.

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd
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