Armanino Extends Microsoft CRM Capabilities

Armanino Extends Microsoft CRM Capabilities

Merging in of Gradient Vision Adds Consulting Expertise for Dynamics CRM,
SharePoint and Office 365

SAN RAMON, Calif., Jan. 29, 2013 (GLOBE NEWSWIRE) -- Armanino^LLP
( – the 35^th largest accounting and business consulting firm in
the United States and a provider of an integrated set of audit, tax,
consulting and technology solutions to a wide range of organizations operating
both in the U.S. and globally – today announced it has strengthened its
Customer Relationship Management (CRM) consulting practice by merging in
Gradient Vision, a consulting services company specializing in Dynamics CRM
and SharePoint technology solutions from Microsoft as well as solutions from
other providers. Details of the transaction, which was completed earlier this
month, are undisclosed.

Joining Armanino is Gradient Vision Founder Rajya Bhaiya, an industry thought
leader and co-author of a popular series of books on Microsoft CRM entitled
"Microsoft Dynamics CRM Unleashed" and "Microsoft Dynamics CRM Integration
Unleashed." Bhaiya is a recognized expert on collaboration, client portals,
intranet/extranet networks, workflow and document management.

"Raj is a national leader in cloud-based applications and our clients will be
able to leverage his knowledge to improve their sales, marketing and
web-portal processes in a wide variety of industries," says Scott Mangelson,
Armanino's CRM practice leader. "His depth of knowledge around Microsoft CRM,
as well as SharePoint and Office 365, will enable our clients to increase
productivity, reduce overhead and increase efficiencies in their own

The transaction made sense because of close alignment between Armanino and
Gradient Vision, says Tom Mescall, partner-in-charge of Armanino's consulting
practice. "Our client bases are very complimentary and Gradient Vision has
resources and relationships that strengthen our own CRM practice."

The addition of SharePoint expertise augments the Armanino product line,
Mescall adds. "SharePoint is a great technology for businesses that have
collaborative cultures," he says. "It dramatically reduces or eliminates many
cumbersome processes that inhibit productivity and extends collaboration
between employees, supply chains and sales channels."

Microsoft SharePoint is scalable and easily integrated into back and front end
applications both at customer location and in the cloud, notes Mangelson.
"Adding this solution to our suite of Microsoft products rounds out our
Microsoft Dynamics (ERP and CRM) cloud offerings and allows us to offer
manufacturing, sales and marketing organizations a great space to organize
unstructured data and yet another way to do more with less in driving revenue

Mangelson notes that many of Gradient Vision's customers, as well as business
partners, will be integrated into the Armanino business model. The deal
"broadens our footprint and delivers additional, highly competent resources to
our CRM practice."

About Armanino^LLP

Armanino is one of the largest Microsoft Dynamics partners in the nation as a
value-added reseller (VAR) and implementation partner for Microsoft Dynamics
CRM, Dynamics AX, and Dynamics GP. Additionally, the firm offers the Microsoft
Dynamics AX for High Tech Industries™ Certified for Microsoft Dynamics (CfMD)
solution. This proprietary product helps technology companies, including
software & internet, semiconductor, medical device, pharmaceutical and
electronics manufacturers, to empower their sales forces, cut costs and
time-to-market, improve forecast accuracy, and manage distributor
relationships and supply chains. As a Microsoft Inner Circle partner, Armanino
is among the top 1% of partners in the world.

Headquartered in San Ramon, California, Armanino^LLP ( is the
35^th largest accounting and business consulting firm in the nation by revenue
with approximately 400 employees at offices in San Francisco and San Jose,
California; Naperville, Illinois; Portland, Oregon and Seattle, Washington.
The firm provides an integrated set of audit, tax, business consulting and
technology solutions to a wide range of organizations operating in the U.S.
and globally. Armanino focuses on the stages of company lifecycles, supporting
its clients by helping them find the right balance of people, process and
technology. For global companies, Armanino seamlessly extends its full range
of services and resources to more than 100 countries and key financial centers
through its membership in Moore Stephens International – one of the world's
major accounting and consulting associations. Armanino consultants provide
comprehensive services to the CFO organizations of fast-growing companies,
including Microsoft Dynamics Implementation, CFO Advisory and Outsourcing
services. It also provides a full suite of professional financial and
accounting services in attest, tax and auditing. The firm's AMF Media Group
division, located at its San Ramon headquarters, delivers strategic
communications management and full-service tactical solutions for marketing,
branding, public relations, corporate events and multi-media programming.

The Armanino LLP logo is available at

CONTACT: Lori Colvin
         Curt Olsen
         AMF Media Group

Armanino logo
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