Aristocrat Expands Oasis 360(TM) System Footprint With New Installation at Recently Opened Magnolia Bluffs Casino

Aristocrat Expands Oasis 360(TM) System Footprint With New Installation at 
Recently Opened Magnolia Bluffs Casino 
LAS VEGAS, NV -- (Marketwire) -- 01/29/13 --  Aristocrat's dominance
of the North American systems market continues to gain strength, as
the company has installed its award-winning Oasis 360(TM) casino
management system at the newly opened Magnolia Bluffs Casino in
Natchez, Miss. Aristocrat's Oasis 360 is exclusively monitoring all
of Magnolia Bluffs Casino's 600 games. 
Aristocrat's Vice President of System Sales and Marketing Kelly Shaw
said, "We are delighted to welcome Magnolia Bluffs Casino to the
Aristocrat family of partners. This contract is a significant win for
Aristocrat, because every new casino opening we win allows us to
further expand our systems footprint, and we are confident that
Magnolia Bluffs Casino will be impressed with the competitive
advantages Oasis 360 can bring to the property." 
The Oasis 360 installation at Magnolia Bluffs Casino will include the
sophisticated suite of Oasis modules as well as the award-winning
nRich(TM) bonusing technology. 
nRich is a new form of bonusing engine that focuses on dynamically
rewarding individual players instead of targeting players in groups.
Unlike other bonusing engines that use generic/non
thresholds to initiate a bonus event, nRich is dynamic because it
uses the Average Daily Theoretical win specific to a patron or to a
group of patrons as the basis for the bonus. 
nRich recently topped Casino Enterprise Management Magazine's 3rd
annual Hospitality Operations Technology (HOT) Awards List for Guest
Experience Enhancement, and field studies have shown nRich's value to
Aristocrat's sophisticated and technologically advanced Oasis 360
casino management system was rated the best player tracking system in
the 2012 Goldman Sachs Slot Manager Survey and is the most widely
used in North America, currently monitoring devices at more than 285
About Aristocrat Technologies Inc.
 Aristocrat Technologies Inc. is a
subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global
provider of gaming solutions. The Company is licensed by more than
200 regulators and its products and services are available in more
than 90 countries around the world. Aristocrat offers a diverse range
of products and services including electronic gaming machines and
casino management systems. For further information visit the
company's website at  
Paul Speirs 
Steinbeck Communications
P (702) 413-4278
T @steinbeckcomm 
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