GNC Celebrates the Importance of Health and Wellness
Health-inspired individuals are the centerpiece of GNC's 2013 Brand Campaign,
PITTSBURGH, Jan. 29, 2013
PITTSBURGH, Jan. 29, 2013 /PRNewswire/ --GNC Holdings, Inc. (NYSE: GNC), the
nation's largest specialty retailer of health, wellness and sports nutrition
products, today announced the launch of its new brand campaign,"Respect
Yourself," celebrating individuals who enjoy great self-respect by living a
healthy lifestyle.This campaign builds on GNC'sbrand mission, since 1935,
to provide consumers with health and wellness solutions in order to help them
live a better life.
(Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-a )
(Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-b )
(Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-c )
(Photo: http://photos.prnewswire.com/prnh/20130129/NE50547-d )
(Logo: http://photos.prnewswire.com/prnh/20110302/NE57701LOGO )
This multimedia campaign includes network and cable broadcast, outdoor
spectaculars, national print, and digital.The new brand campaign and
message, "Respect Yourself," drives to the essence of what is the most
powerful result when one makes the choices to take care of one's health and
celebrates every individual's success in health, fitness and overall
wellness.The campaign builds on GNC's long-lasting message to LIVE WELL by
honoring our consumers' partnership with us to make health and fitness the
number one most important issue in their life. Consumers can view examples of
the spots on GNC.com or youtube.com/GNC.
GNC will also be launching a worldwide competition for customers to send in
their version of "ME ON GNC," a viral campaign enabling everyone to express
their own personal success stories regarding their health and fitness.All
GNC retail stores will also carry the new communications.
All marketing and communications is led by Peter Arnell and the GNC marketing
and communications team.The campaign communications, spots and print
campaign were directed and photographed by Peter Arnell.
"GNC is the premier health and wellness brand, with a wide range of solutions
and products, and we constantly strive to inspire our customers to live the
best lives they can lead in terms of health and fitness," said Joe Fortunato,
Chairman and CEO of GNC. "Working with Peter, our new 'Respect Yourself'
campaign is a concrete demonstration and integral component of GNC's mission
in helping consumers live their best lives. At the same time, the 'Respect
Yourself' campaign also demonstrates GNC's commitment of constantly investing
in the GNC Brand through innovative products, strong customer service and
effective marketing across all media channels."
GNC Holdings,Inc., headquartered in Pittsburgh, Pa., is a leading global
specialty retailer of health and wellness products, including vitamins,
minerals, and herbal supplement products, sports nutrition products and diet
products, and trades on the New York Stock Exchange under the symbol "GNC."
As of September30, 2012, GNC has more than 7,900 locations, of which more
than 6,000 retail locations are in the United States (including 935franchise
and 2,168 Rite Aid franchise store-within-a-store locations) and franchise
operations in 55 countries (including distribution centers where retail sales
are made). The Company—which is dedicated to helping consumers Live Well—has a
diversified, multi-channel business model and derives revenue from product
sales through company-owned retail stores, domestic and international
franchise activities, third-party contract manufacturing, e-commerce and
corporate partnerships. The Company's broad and deep product mix, which is
focused on high-margin, premium, value-added nutritional products, is sold
under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total
Lean™, Pro Performance®, Pro Performance® AMP and Beyond Raw®, and under
nationally recognized third-party brands.
Web: GNC.coml Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell
212-537-5177, Ext 2
SOURCE GNC Holdings, Inc.
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