The New Family-Friendly Nikon COOLPIX S31 And The Action-Oriented COOLPIX AW110 Are Ready To Take On Life's Adventures

  The New Family-Friendly Nikon COOLPIX S31 And The Action-Oriented COOLPIX
                 AW110 Are Ready To Take On Life's Adventures

PR Newswire

MELVILLE, N.Y., Jan. 29, 2013

MELVILLE, N.Y., Jan. 29, 2013 /PRNewswire/ --Today, Nikon Inc. introduced
both the COOLPIX AW110 and COOLPIX S31, two innovative yet durable compact
cameras for those who want to preserve every fun and action-packed moment as
well as share them with friends and family. Waterproof, shockproof and
freezeproof^1, the rugged AW110 is built to handle the elements, whether
hiking up a mountain, hitting the slopes or riding the surf. Nikon's newest
tough camera also offers built-in Wi-Fi® connectivity^2 for sharing, Full HD
1080p video capabilities and a slew of advanced features that adventurers
covet, including GPS and underwater shooting modes. The COOLPIX S31^3 provides
the reliability that allows every member of the family to preserve their own
special memories. Complete with fun shooting modes and a simple yet intuitive
user interface, the resilient S31 is a family camera that can be confidently
carried to the pool or around the jungle gym.

"The COOLPIX AW110 and COOLPIX S31 are exciting new additions to the COOLPIX
camera lineup; both are uniquely designed to complement the needs of different
consumers. The COOLPIX AW110 is designed to cater to outdoor enthusiasts who
need a camera that can keep up with their active lifestyle, while the COOLPIX
S31's easy-to-use interface is great for family members young and old who seek
to capture lasting memories," said Bo Kajiwara, Vice President of Marketing,
Planning and Customer Experience, Nikon Inc. "Whether conquering your desire
for exploration while snorkeling or simply capturing a family day at the park,
Nikon's newest cameras offer the performance, features and image quality users
have come to expect from the COOLPIX line."

The Nikon COOLPIX AW110: Durable Performance for the Outdoor Adventurer
The COOLPIX AW110 is the ultimate point-and-shoot camera for the outdoor
enthusiast that demands exceptional image quality and sharp, clear HD video
from a compact body. Ready for the toughest conditions, this rugged camera
sports a fun and innovative feature set designed to capture, preserve and
share every moment of a user's active lifestyle. Waterproof (up to 59 feet),
shockproof (up to 6.7 feet) and freezeproof (down to 14 degrees F), the AW110
is a versatile and feature-rich companion, above and below sea level. GPS
technology is also enabled, allowing a traveler to track his or her adventure
from beginning to end, down to the exact longitude and latitude where an image
or video is captured. The COOLPIX AW110 also features built-in Wi-Fi®
connectivity^2, allowing the image data transfer of any outdoor adventure to
compatible smart devices for upload to social networking services or sharing
with friends and family through the Wireless Mobile Adapter Utility^2
application. Wireless remote camera control is also possible using a
compatible smartphone or tablet when using the application.

Beneath its rugged exterior, the AW110 features a 16-megapixel backside
illuminated (BSI) CMOS sensor that helps create sharp, beautiful images and HD
video even in challenging lighting conditions. The camera also has a NIKKOR 5x
optical zoom lens with lens-shift Vibration Reduction (VR) that allows the
photographer to get close up to a subject from a distance, as well as the
ability to record Full HD (1080p) movies with stereo sound. The COOLPIX AW110
features a 3-inch, OLED display for easy menu access and precise image
preview, alongside an intuitive graphic user interface (GUI) that makes it
easy to navigate several fun and intelligent shooting modes, including Easy
Auto Mode and the Smart Portrait System, while Special Effects can be easily
applied to still images and HD video.

The Nikon COOLPIX S31: Every Family Member Can Capture Beautiful Images, Worry
Ready for every precious family moment, the 10.1-megapixel COOLPIX S31 allows
every family member young and old to capture beautiful photos with ease,
whether on vacation or at the pool. Housed in a compact, durable body that is
waterproof (up to 16.5 feet), shockproof (up to 3.6 feet) and dustproof^1,
this point-and-shoot takes the worry out of photography regardless of the
setting or situation. Clear and precise images or HD video are made possible
with the help of a 3x optical zoom (29-87mm equivalent) NIKKOR lens, and a
dedicated video record button creates an effortless transition from stills to

A 2.7-inch LCD display supports an enhanced easy and intuitive graphic user
interface (GUI) that allows for simple navigation and several shooting and
playback modes designed to make photography simple and fun when using the S31.
The camera allows the user to instantly show off his or her favorite family
moments using unique playback options including in-camera slide shows and
photo albums. Image editing and playback filter effects can also be applied to
both stills and video, offering the opportunity to add a personal touch to
every family memory. The COOLPIX S31 features functions that make shooting
simpler than ever before.

Pricing and Availability:
The COOLPIX AW110 will be available in Orange, Black, Camouflage and Blue in
February 2013 for a suggested retail price of $349.95*. The COOLPIX S31 will
be available in White, Blue, Pink, Brown and Yellow, also in February 2013,
for a suggested retail price of $119.95*.

In order to give consumers a more effective way to understand the benefits of
each COOLPIX camera and to help users determine the best camera to fit their
lifestyle, Nikon has segmented the COOLPIX series into five categories:
Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and
Budget Friendly. For more information about these and other COOLPIX cameras,
please visit

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75
million, creating a new milestone in Nikon's heritage of superior optics. For
more information, dial (800) NIKON-US or visit, which
links all levels of photographers to the Web's most comprehensive photo
learning and sharing communities. Connect with Nikon and other photographers
on Facebook at and get the latest news and
information from Twitter by following @NikonUSA.



Cameras having Wi-Fi®capability can only be used with a compatible iPhone®,
iPad®, and/or iPod touch® or smart devices running on the Android™ operating
system. The Wireless Mobile Adapter Utility application must be installed on
the device before it can be used with these cameras. Compatibility information
can be found, and the application can be downloaded, at:

For iPhone®/iPad®/iPod Touch®

For Android™ ^ Google Play™ ^

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi

All Nikon trademarks are trademarks of Nikon Corporation.


*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

SOURCE Nikon Inc.

Contact: MWW Group, Matt Kopacz E: or Alex Kruse E:, +1-201-507-9500,
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