Life Time Members Commit to 'Less Quit, More Fit' During Spring 90 Day
Life Time Training 90-Day Challenge Weigh-In begins Feb. 9 with Added
Transformation Category and Increased Prizes Including $10,000 Cash for
CHANHASSEN, Minn. -- January 29, 2013
Two in three individuals are considered overweight or obese, generating $190.2
billion in health expenses each year and quickly becoming the number one
killer of Americans.^1 Fresh off of Commitment Day, a fitness revolution
urging all Americans to commit to a healthy and active way of life, Life Time
is encouraging people to take their weight loss more earnestly than before.
For many individuals, program participation and success achievement increases
when they participate in group challenges versus working individually toward
the same goal. For those who thrive in such an environment, Life Time--The
Healthy Way of Life Company(NYSE:LTM), today announced the launch of the Life
Time Training 90-Day Challenge.
The initiative, which begins with Weigh-In Weekend Feb. 9-11, will challenge
participants to enter either a 90-Day Weight Loss Challenge or, this year’s
new category, a 90-Day Transformation challenge. Those who have a significant
amount of weight to lose will likely join the Weight Loss category and be
challenged to lose the largest percent of body weight supported by three
months of exercise and nutrition coaching. Participants that join the
Transformation challenge will be judged on total transformation in body
composition as well as photos and essays. The Transformation Challenge is the
best program for people who have less total body weight to lose, are looking
to get ripped, gain a six-pack or lean mass, or simply get swimsuit-ready.
During the 90-Day Challenge, all participants will receive:
*Weekly weigh-ins and free weight loss events including Try-It Tuesdays
where participants try a new workout, learn a new strategy or find the
inspiration to reach their goals
*Consultation with a Personal Trainer or Nutrition Coach to help outline
*Two nutrition seminars, an informational grocery store tour, and a
comprehensive nutrition e-Book
*Web-enabled support tools via myLT.com
*Access to an online leaderboard
The 2013 Spring 90-Day Challenge also features increased prizes for National
Weight Loss and Transformation Winners. Two national Weight Loss winners will
receive $10,000 in cash, a trip to Hawaii and a free one-year membership while
two national Transformation winners will receive $10,000 in cash, a trip to
California and a free one-year membership. All 90-Day Club Winners will
receive $200 worth of Life Time merchandise, programs and services.
Tens of thousands of members are expected to participate in the program, which
starts Feb. 9, and runs through May 11, 2013. Life Time members can learn more
about the 90-Day Challenge, or register, any time at
The finish line was only the beginning for the tens of thousands of men, women
and kids who participated in Life Time’s first-ever Commitment Day on Jan. 1,
2013 and made a commitment to the healthy way of life. Throughout 2013, Life
Time is hosting monthly Commitment Weekends to help people succeed in those
commitments. February’s Commitment Weekend takes place Feb. 9-10 and
encourages individuals to commit to 90 days of weight loss, beginning with
90-Day Challenge Weigh-In Weekend. In 2012, more than 58,000 people
participated in the 90-Day Challenge with a total weight loss in excess of
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a week.
The Company’s Healthy Way of Life approach enables customers to achieve this
by providing the best programs, people and places of uncompromising quality
and value. As of January 29, 2013, the Company operated 105 centers under the
LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at lifetimefitness.com.
1. Ogden, C.L., Carroll, M.D., Kit, B.K., and Flegal, K.M. (2012). Prevalence
of obesity and trends in body mass index among U.S. children and adolescents,
1999-2010. Journal of the American Medical Association, 307(5), 483-490.
Life Time Fitness, Inc.
Lauren Flinn, 952-229-7776
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