Everyone's an Independent Filmmaker Now: Expedia.com Facebook App Transforms
Travel Pics Into Vacation Video
"Find Your Story" Facebook App Available at www.findyours.com
BELLEVUE, Wash., Jan. 29, 2013
BELLEVUE, Wash., Jan. 29, 2013 /PRNewswire/ --Facebook is already the world's
largest repository of travel pictures. Soon, it may become the world's largest
de facto travel movie studio, thanks to a new Expedia.com® Facebook app that
lets Facebook users transform their travel pictures into moving video. Dubbed
"Find Your Story," the Expedia app uses the latest in HTML5 web technologies
to deliver a rich, shareable experience.
"The Expedia 'Find Your Story' app reimagines how you share your vacation
photos by helping travelers take a series of standalone pictures and transform
them into a narrative, a moving video of the experience, integrated with
Google maps," said John Morrey, vice president and general manager of
Expedia.com. "Find Your Story turns your vacation memories into a quick, vivid
mini-movie that is instantly shareable with friends via Facebook and Twitter."
Expedia's Find Your Story app is one element of the company's larger Find
Yours campaign, which includes national television spots, moving Web videos
and much more. The driving purpose of Find Yours is to showcase the personal
nature of travel – to find simple, transformative travel moments and lift them
up for celebration. All of the elements of Find Yours are powered by real
travelers and genuine travel moments. As the world's largest online travel
agency, Expedia has a relationship with millions and millions of travelers the
To access the rich HTML5 web app, users can visit www.findyours.com. The app
will prompt travelers with a few questions about their trip: where the journey
began, where it ended, and up to five locations visited along the way.
Google's technology will insert destination specific graphics into the video.
The app will then ask users to name their story, upload up to 10 images from
your Facebook and Instagram albums and then choose a filter and music. Once
the story is complete, users can share via Facebook, Twitter and provide a
unique URL to friends and family.
Facebook estimates that people upload more than 250 million photos to the
social networking site daily. Over three-quarters of travelers post vacation
photos to a social network. Expedia and ad agency 180LA built the Find Your
Expedia.com is the world's leading online travel site, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology
and the widest selection of vacation packages, flights, hotels, rental cars,
resorts, cruises and in-destination activities, attractions, services and
travel apps. With the Expedia Best Price Guarantee, Expedia.com customers can
get the best rates available online for all types of travel. Whether you want
to relax in Turks and Caicos, sail in Lake Tahoe or ski in Vail, we know every
trip and every traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com and the Airplane logo are trademarks or registered
trademarks of Expedia, Inc. in the U.S. and/or other countries. © 2012
Expedia, Inc. All rights reserved. CST # 2029030-50
Web site: http://www.expedia.com/
Contact: Sarah Gavin, Expedia.com, +1-425-679-8917, email@example.com, or
Dave McNamee, HL Group (for Expedia), +1-646-274-3635, firstname.lastname@example.org
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