Macy’s Celebrates 10 Years of Support and $40 Million Raised for Go Red For Women

  Macy’s Celebrates 10 Years of Support and $40 Million Raised for Go Red For
  Women

  Macy’s, a founding sponsor of the American Heart Association’s Go Red For
  Women^® movement, will commemorate the milestone year with store events, a
 social media campaign and its annual Wear Red Sale, all to benefit and bring
                 awareness to the fight against heart disease

 Exclusive, limited-edition red dresses from Ellen Tracy, Kensie and Marilyn
                        Monroe will support the cause

Business Wire

NEW YORK -- January 29, 2013

Today, Macy’s (NYSE:M), a founding national sponsor of the American Heart
Association’s Go Red For Women movement, announced a celebration to
commemorate the 10^th National Heart Month with customers across the country
through a line-up of events, merchandise and promotions all fashioned to bring
awareness and funds to the cause of women’s heart health. Over the past
decade, Macy’s has raised $40 million dollars through the generosity and
commitment of Macy’s associates and customers to benefit the fight against
heart disease.

Macy's celebrates Go Red For Women(R) with an exclusive, limited-edition red
dress from new brand, M ...

Macy's celebrates Go Red For Women(R) with an exclusive, limited-edition red
dress from new brand, Marilyn Monroe, to support the cause. (Photo: Business
Wire)

February is American Heart Month, and Macy’s will show its support through
several fashion-focused programs in-store and online, including Macy’s annual
Wear Red Sale (Jan. 30 to Feb. 3), and special red dresses by Ellen Tracy,
Kensie, and Macy’s exclusive new collection launching this spring, Marilyn
Monroe. Each brand will offer a dress in honor of the cause, and all three can
be found in select stores and on macys.com in time for National Wear Red Day
on Friday, Feb. 1, 2013.

"At Macy's, we are so proud that we have been a national sponsor of Go Red For
Women from its inception. From the in-store experiences, social media
campaigns, and this year, the magnificent lighting of our Herald Square
building red, we are always evolving and finding innovative ways to build
support and educate our customers,” says Martine Reardon, Macy’s chief
marketing officer. “Since 2004, we have raised $40 million for the American
Heart Association’s Go Red For Women movement, helping to fund life-saving
research and raise awareness of this preventable disease."

Each year, Macy’s reinforces its dedication to this cause by adding new
components to the campaign. This February, new elements will include lighting
Macy’s iconic Herald Square building red, hosting “Find Your Red” shopping
parties, sharing the message socially through a “Color Your World Red” social
media campaign and building on its successful Wear Red Sale and red
merchandise. Macy’s hope is to motivate women to get serious about making
healthy choices to prevent heart disease.

“Over the past decade, women have been fighting heart disease individually and
together with the Go Red For Women movement, and more than 627,000 women’s
lives have been saved,” said Ron Haddock, chairman of the board of the
American Heart Association. “Through the outstanding efforts of the American
Heart Association and others fighting against women’s No. 1 killer, 330 fewer
women are dying of heart disease each day."

Wear Red Sale

In honor of American Heart Month and National Wear Red Day, customers wearing
red or purchasing a Red Dress pin at Macy’s for $2 will receive a 20 percent
discount on a wide assortment of merchandise or 15 percent discount on fine
and fashion jewelry and select home items at Macy’s stores from Wednesday,
Jan. 30 to Sunday, Feb. 3. New this year, Macy’s will extend the pin sale and
accompanying discount an extra 11 days through February 14. One hundred
percent of all pin sales are donated to the American Heart Association’s Go
Red For Women movement. Additional merchandise exclusions can apply.

Macy’s Exclusive Red Dresses

Macy’s is offering three exclusive red dresses for American Heart Month,
including a classic fit in red lace by Kensie, a heart-printed shirt dress by
Ellen Tracy, and a sneak preview of an iconic style inspired by a screen
legend from Macy’s new Millennial brand launching in March 2013, Marilyn
Monroe. Available at select Macy’s stores and on macys.com/gored, these red
dresses retail from $59.50 to $119.50, with 10 percent of the purchase price
of each dress sold beginning Jan. 30 through Feb. 28 (Kensie) and March 31
(Ellen Tracy, Marilyn Monroe) donated to the American Heart Association.

Macy’s Kicks Off “America Goes Red”

In recognition of National Heart Month and National Wear Red Day, the American
Heart Association and Macy’s are asking America to Go Red! The American Heart
Association is asking everyone to shine a RED spotlight on heart disease in
women. Macy’s Herald Square in New York will be the first iconic building to
be lit red on Jan. 31 with other iconic American buildings and main streets
across the country to follow on Feb. 1.

“Find Your Red” Shopping Parties

Select Macy’s stores across the country are rolling out the red carpet for
local Go Red For Women supporters, donors, board members, luncheon invitees
and Macy’s customers to enjoy a unique shopping experience where they can get
style tips for their red attire and accessories and learn more about the Go
Red movement. “Find Your Red” shopping parties will take place in select
markets (Warwick, RI; Philadelphia, PA; Miami, FL; Houston, TX; Indianapolis,
IN; Chicago, IL; San Francisco, CA; and Costa Mesa, CA) across the country on
Jan. 30 or 31, 2013.

Color Your World Red

Tweet, post, pin and tag your red on Facebook, Twitter, Instagram and
Pinterest using the hash-tag #MacysGoesRed and Macy’s will donate $2, up to
$250,000, to the American Heart Association’s Go Red For Women movement for
each social action of support, from Feb. 1 through Feb. 14. Learn more at
facebook.com/macys.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer
distinctive assortments including the most desired family of exclusive and
fashion brands for him, her and home. Macy's is known for such epic events as
Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

About Go Red For Women^®

Go Red For Women^® is the American Heart Association's national movement to
end heart disease in women. We are committed to the fight, for as long as it
takes. The American Heart Association's Go Red For Women movement advocates
for more research and swifter action for women's heart health. The American
Heart Association's Go Red For Women movement was created by women, for women.
Because our health is non-negotiable, because we have the power to save our
lives, and because the best force for women is women. The American Heart
Association's Go Red For Women movement is nationally sponsored by Macy's and
Merck & Co., Inc, with additional support from our cause supporters. For more
information please visit GoRedForWomen.org or call 1-888-MY-HEART
(1-888-694-3278).

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130129006024/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50545869&lang=en

Contact:

Macy’s
Andrea Schwartz, 312-781-4333
Andrea.Schwartz@macys.com
or
Lauren D. Rapisand, 312-781-4689
Lauren.Rapisand@macys.com
 
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