Hyundai tackles marauders for a touch down with 'Gaspocalypse' Super Bowl ad

Hyundai tackles marauders for a touch down with 'Gaspocalypse' Super Bowl ad 
Hyundai's exclusive-to-Canada commercial released before the game at 
MARKHAM, ON, Jan. 29, 2013 /CNW/ - For the second year in a row, Hyundai Auto 
Canada Corp (HACC) is dialing up the entertainment value of the Super Bowl by 
producing a unique TV commercial which targets Canadian viewers. 
As North America's premier sports and entertainment event, the Super Bowl 
attracts a huge audience. Some 50 percent of Canadian households tune-in for 
the Super Bowl commercials as much as the game itself. But due to the practice 
of signal substitution which sees US Super Bowl commercials replaced with 
Canadian commercials, Canadian viewers are robbed and must settle for a stream 
of current Canadian TV commercials. With some exceptions, however. 
"We are thrilled to be one of the few Canadian companies committed to creating 
a unique commercial for the 2013 Super Bowl. There is no bigger stage than the 
Super Bowl to make a statement about one of our products and its advanced 
technology," said John Vernile, HACC's Vice President of Marketing. "We 
decided to invest in this commercial to entertain our viewers but at the same 
time, to inform them that we have a world-class hybrid sedan." 
Taking a different tack this year, Hyundai will not keep Super Bowl lovers 
waiting until game day but is posting the commercial online today. And to 
maximize entertainment value and help stoke conversations around office water 
coolers and chat rooms, two versions with different endings will be released 
for the benefit of the online community. Canadians can now view the two 
different cuts online at or in advance of this Sunday's broadcast. 
The 60-second TV spot, created by HACC's advertising agency Innocean Worldwide 
Canada, features the Sonata Hybrid in a post-apocalyptic chase scene with an 
epic, cinematic feel. Director Benji Weinstein (Steam Films) assembled a crew 
of Hollywood's best stunt drivers and stunt coordinators whose credits 
include Kill Bill, Transporter 2, The Amazing Spiderman, The Green Hornet…to 
name just a few. World renowned cinematographer Amira Mokri (The Fast and the 
Furious) brought the action to life. It's an action packed, engaging 60 
seconds with a fun ending, all attributed to a key Hyundai feature - fuel 
The commercial is expected to air during the highly-anticipated Half Time 
Show. "The Super Bowl has evolved to become an all-round entertaining event 
for the viewers. But the Half Time Show historically gathers the whole family 
in front of the television, so it only made sense to air our commercial when 
the most viewers are expected to tune-in," said Vernile. "I have no doubt 
that Canadians will appreciate that Hyundai took the extra step to 'up' the 
entertainment factor of the Super Bowl broadcast in this country with our own, 
unique ad." 
With more than 100 million viewers expected to watch the Super Bowl in North 
America and more than 14 million in Canada alone, the ad speaks to the 
sophisticated urbanite that is conscious of style, quality, and price, while 
motivated by value-packed, fuel efficient vehicles. 
About Hyundai 
Hyundai Auto Canada, established in 1983 and headquartered in Markham, 
Ontario, is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles 
are distributed throughout Canada by Hyundai Auto Canada and are sold and 
serviced through more than 200 dealerships nationwide. 
For media interviews or additional information, please contact: 
Nicole Brightling, Citizen Optimum Office: (416) 934-8099, Mobile: (647) 
Image with caption: "Hyundai will air a new TV commercial exclusively for 
Canadian audiences during the Super Bowl half time show on February 3 (CNW 
Group/Hyundai Auto Canada Corp.)". Image available at: 
Image with caption: "Hyundai released its unique-for-Canada Super Bowl 
commercial online at in advance of the game on 
February 3 (CNW Group/Hyundai Auto Canada Corp.)". Image available at: 
SOURCE: Hyundai Auto Canada Corp. 
To view this news release in HTML formatting, please use the following URL: 
CO: Hyundai Auto Canada Corp.
ST: Ontario
-0- Jan/29/2013 18:07 GMT
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