Fast-Growing Swedish LBS Provider, Appello, Selects QlikView Business
Appello gains strategic control of the business with QlikView
RADNOR, Pa. -- January 29, 2013
QlikTech (NASDAQ: QLIK), a leader in Business Discovery – user-driven Business
Intelligence (BI), today announced that Appello, which delivers global
solutions in mobile location-based services, is using the QlikView Business
Discovery platform to improve its sales, product management and marketing
positioning of Wisepilot and NeverLate.
Appello’s Wisepilot offers a truly complete navigation experience with
turn-by-turn voice instructions and easy-to-use services. Its NeverLate
solution helps customers 24/7 by telling them when to leave home, work or any
other place in order to get to their destination in time. QlikView’s rapid,
self-service access to information enables Appello to analyze sales and user
behavior of more than 30 million users in over 100 countries. More than one
billion entries are handled in QlikView every day. Before selecting QlikView,
Appello’s developers built their own statistical solutions. With QlikView,
they can now focus on strategic analysis and more easily create new apps for
the presentation of the desired data. As such, Appello has minimized the
working hours of manual preparation of reports.
“QlikView is very quick to follow up ratios every day,” said Marina Davarinou,
Head of Marketing at Appello. “We compare the sales index to budget and which
markets are generating the most sales. At the same time, we can obtain
information on how well we manage to stimulate the use of our products. With
QlikView, we can see how different products sell on their platform. It is
easily updated each morning and allows us to make quick and informed
decisions. QlikView also simplifies the work for us in the marketing
department in terms of segmentation, pricing, and follow-up campaigns.”
Appello’s LBS portfolio is today available in over 100 countries and has 30
million users worldwide, 1.3 million of them in Sweden. Their customers are
operators and handset manufacturers as well as end consumers who can download
applications to their mobile phones. Some examples of Appello’s customers
include Samsung, TeliaSonera, Telenor, Airtel, Tim, Sony Mobile and T-Mobile.
Appello has won several awards, including the receipt of Gold Mobile, which is
awarded by the magazine Mobile, for their navigation solution Wisepilot.
QlikTech (NASDAQ: QLIK) is a leader in Business Discovery—user-driven Business
Intelligence (BI). Its QlikView Business Discovery solution bridges the gap
between traditional BI solutions and inadequate spreadsheet applications. The
in-memory associative search technology QlikTech pioneered created the
self-service BI category, allowing users to explore information freely rather
than being confined to a predefined path of questions. Appropriate from SMB to
the largest global enterprise, QlikView’s self-service analysis can be
deployed with data governance in days or weeks. The QlikView Business
Discovery platform’s app-driven model works with existing BI solutions,
offering an immersive mobile and social, collaborative experience.
Headquartered in Radnor, Pennsylvania, QlikTech has offices around the world
serving approximately 26,000 customers in over 100 countries.
QlikTech and QlikView are trademarks or registered trademarks of QlikTech or
its subsidiaries in the U.S. and other countries. Other company names, product
names and company logos mentioned herein are the trademarks, or registered
trademarks of their respective owners.
Amanda Keane, 617-520-7260
Press spacebar to pause and continue. Press esc to stop.