Carrier Launches Home Comfort Website Focused on Consumer Education and
SYRACUSE, N.Y., Jan. 29, 2013
SYRACUSE, N.Y., Jan. 29, 2013 /PRNewswire/ -- Carrier has introduced a new
Home Comfort website to educate consumers about home comfort, indoor air
quality and Carrier's extensive portfolio of heating and cooling systems. The
re-designed, consumer-friendly destination utilizes advanced website design,
videos, and interactive tools and is located on Carrier.com under the Home
Comfort link (www.carrier.com/homecomfort/en/us). Carrier, the world's leader
in high technology heating, air-conditioning and refrigeration solutions, is a
part of UTC Climate, Controls & Security, a unit of United Technologies Corp.
"The new Home Comfort site experience builds upon Carrier's heritage of
innovation, sustainability and leadership in heating and air conditioning,"
said Kim Haymaker, manager, residential advertising and website, Carrier. "It
showcases Carrier^'s market-leading products and solutions for residential
customers, brought to life through relevant, engaging content. An extensive
tool set points consumers to information to help them choose the systems and
support to meet their home comfort needs."
The user experience includes intuitive, streamlined navigation for quick and
easy use. Rich content is paired with relevant tools to assist consumers
before, during and after their purchase. Education and awareness of new
product offerings is available through vehicles such as the Infinity^® section
of the site, which is designed to be viewed clearly on computers, smart phones
and tablets. Detailed product documentation is just a mouse click away using
the robust search function and a new product finder tool customizes
recommendations based on the user's location and specific needs. Other
options, such as product comparisons, can help users make home comfort choices
that are right for them.
The Home Comfort site is designed to appeal to consumers of all knowledge
levels by keeping "industry jargon" to a minimum, allowing customers to be
entertained and educated at the same time.
Visit Carrier.com and click on the Home Comfort link at
www.carrier.com/homecomfort/en/us to learn more.
Carrier is the world's leader in high technology heating, air-conditioning and
refrigeration solutions. Carrier experts provide sustainable solutions,
integrating energy-efficient products, building controls, and energy services
for residential, commercial, retail, transport and foodservice customers.
Founded by the inventor of modern air conditioning, Carrier improves the world
around us through engineered innovation and environmental stewardship. Carrier
is a part of UTC Climate, Controls & Security, a unit of United Technologies
Corp., a leading provider to the aerospace and building systems industries
worldwide. Visit www.carrier.com for more information.
Contact: Jeremy Riffle, Carrier, +1-317-240-5344,
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